The Bubble Theory: Towards a Framework of Enlightened Needs and Fair Development (SpringerBriefs in Business Book 0)

"The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with sustainability in their DNA. Despite its noble origin, however, sustainable development is a concept that embodies compromise. This compromise has led to a term that is devoid of scientific foundation and actionable guidelines. In this volume, Min Ding offers an alternative to SD, introducing a framework, which he calls the Bubble Theory, built on three layers: the symbiotic duo (subconscious desires at the self and species levels); enlightened needs (manifested desires of the self and species beyond basic survival and procreation), and human development principles (with fair development as the ideal principle for the present). These fundamental concepts of enlightened needs (EN) and fair development (FD) have profound implications for both the theory and application of new practices in business and policymaking."--Publisher's website Preface 5 Contents 6 1 Review, Motivation, and Theory 8 Abstract 8 1.1...A Brief History of Sustainable Development 8 1.2...The State of the Earth 10 1.3...The State of Sustainable Development 11 1.4...An Overview of the Bubble Theory 13 1.5...Onerization 15 2 The First Layer of the Bubble Theory: The Symbiotic Duo 17 Abstract 17 2.1...The Symbiotic Duo and Its Desires 17 2.2...Misaligned Objectives Between a Species and Its Members 19 2.3...Misaligned Objectives Across Members of a Species 20 2.4...The Principle of Self-Insufficiency in an Interrelated Society 21 2.5...The Principle of Childlessness 23 2.6...The Law of Miniminds 24 3 The Second Layer of the Bubble Theory: Enlightened Needs (ENs) 27 Abstract 27 3.1...Definition and Characteristics 27 3.2...From Fringe to Mainstream 29 3.3...Self-Generated Solutions 30 3.4...Solutions from the Private Sector 32 3.5...Solutions from the Public Sector 34 4 The Third Layer of the Bubble Theory: Human Development Principles (HDPs) 36 Abstract 36 4.1...Definition and Characteristics 36 4.2...Pursue of Immortality and Optimization-Based HDPs 38 4.3...Heuristics-Based HDPs 39 4.4...Fair Development (FD) 40 4.5...Operationalizing Fair Development 42 4.6...Contrasting Fair Development with Sustainable Development 45 4.7...The Framework of EN and FD 49 5 The Role of the Private Sector 50 Abstract 50 5.1...The Duty of the Private Sector 50 5.2...Two Sources of Demand (ENs and FD) 52 5.3...Three Types of Customers 54 5.4...Bubble Auditing 55 5.5...Developing Solutions to Capture Opportunities 56 5.6...Organizational Structure 58 6 The Role of the Public Sector 59 Abstract 59 6.1...The Duty of the Public Sector 59 6.2...Learn 61 6.3...Listen 62 6.4...Lead 63 Epilogue 65 References 66 Front Matter....Pages i-viii Review, Motivation, and Theory....Pages 1-9 The First Layer of the Bubble Theory: The Symbiotic Duo....Pages 11-20 The Second Layer of the Bubble Theory: Enlightened Needs (ENs)....Pages 21-29 The Third Layer of the Bubble Theory: Human Development Principles (HDPs)....Pages 31-44 The Role of the Private Sector....Pages 45-53 The Role of the Public Sector....Pages 55-60 Back Matter....Pages 61-63