The Bottom Line or Public Health : Tactics Corporations Use to Influence Health and Health Policy, and What We Can Do to Counter Them

When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of the specific industry at work. In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good. The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of non-governmental organizations, indigenous peoples' groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals. The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line. The Bottom Line Or Public Health Deconstructs Some Of The Most Ubiquitous Tactics At Play, Including Public Relations, Political Influence, Legal Maneuvering, And Financial Power, Using The Pharmaceutical, Food And Agriculture, Tobacco, Alcohol, And Motor Vehicle Industries As Illustration. However, There Is A Growing Global Movement To Counter This Corporate Force. The Book Discusses The Role Of Nongovernmental Organizations, Indigenous Peoples' Groups, Health Advocates, And Social Justice Activists, And The Ways In Which They Are Working To Reduce Corporate Power And Put Control Of Policy Back In The Hands Of Individuals. The Bottom Line Or Public Health Is For Scholars Interested In Studying The Corporate Entity, And For Individuals And Organizations Who Want To Reclaim Democracy For Human Citizens So That Health Is Placed Above The Bottom Line.--jacket. The Corporation : An Overview Of What It Is, Its Tactics, And What Public Health Can Do / William H. Wiist -- Corporations, Public Health, And The Historical Landscape That Defines Our Challenge / Shelley K. White -- Limited Liability And The Public's Health / Lainie Rutkow And Stephen P. Teret -- Public Relations And Advertising / Diane Farsetta -- Lobbying, The Revolving Door, And Campaign Contributions : The Center For Responsive Politics / William H. Wiist -- The Tobacco Industry / Ruth E. Malone -- The Pharmaceutical Industry, Disease Industry : A Prescription For Illness And Death / David Egilman And Emily Ardolino -- Motor Vehicle Industry / Leon S. Robertson -- Alcohol Industry Interests, Global Trade Agreements, And Their Impact On Public Health / Donald W. Zeigler -- Food And Agriculture Industry / Judith A. Pojda -- Using Charters To Redesign Corporations In The Public Interest / Charlie Cray -- A New Democracy In Action / Mari Margil -- Legal Strategies : You Are What They Say You Are Eating / Stephen Gardner And Katherine A. Campbell -- Anticorporate Social Movements : A Global Phenomenon / Thomas E. Mertes -- Labor Movement Strategies To Address Corporate Globalization / Jane Lethbridge -- Campaigns To Change Health-damaging Corporate Practices / Nicholas Freudenberg -- Public Health Infrastructure : Toward A Blueprint For Change / Rene I. Jahiel -- Indigenous Peoples' Movements / Raymundo D. Rovillos -- The New Politics Of Consumption : Promoting Sustainability In The American Market Place / Maurie J. Cohen, Aaron Comrov And Brian Hoffner -- Spiritual Activism And Liberation Spirituality : Pathways To Collective Liberation / Claudia Horwitz And Jesse Maceo Vega-frey. Edited By William H. Wiist. Includes Bibliographical References And Index. Contents 18 PART I: INTRODUCTION 22 1 The Corporation: An Overview of What It Is, Its Tactics, and What Public Health Can Do 24 2 Corporations, Public Health, and the Historical Landscape that Defines Our Challenge 94 PART II: CORPORATE TACTICS 116 3 Limited Liability and the Public’s Health 118 4 Public Relations and Advertising 136 5 Lobbying, the Revolving Door, and Campaign Contributions: The Center for Responsive Politics 160 6 The Tobacco Industry 176 7 The Pharmaceutical Industry, Disease Industry: A Prescription for Illness and Death 214 8 Motor Vehicle Industry 246 9 Alcohol Industry Interests, Global Trade Agreements, and Their Impact on Public Health 270 10 Food and Agriculture Industry 302 PART III: TACTICS TO COUNTER THE CORPORATION 318 11 Using Charters to Redesign Corporations in the Public Interest 320 12 A New Democracy in Action 342 13 Legal Strategies: You Are What They Say You Are Eating 360 14 Anticorporate Social Movements: A Global Phenomenon 386 15 Labor Movement Strategies to Address Corporate Globalization 416 16 Campaigns to Change Health-Damaging Corporate Practices 444 17 Public Health Infrastructure: Toward a Blueprint for Change 472 18 Indigenous Peoples’ Movements 490 19 The New Politics of Consumption: Promoting Sustainability in the American Market Place 498 20 Spiritual Activism and Liberation Spirituality: Pathways To Collective Liberation 542 Appendix 550 About the contributors 556 Index 562 A 562 B 565 C 565 D 569 E 570 F 571 G 573 H 574 I 574 J 576 K 576 L 576 M 577 N 579 O 580 P 580 Q 583 R 583 S 583 T 586 U 588 V 590 W 590 Z 591 When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of the specific industry at work. In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good. __The Bottom Line or Public Health____The Bottom Line or Public Health__