The Bloomsbury Handbook of Popular Music Video Analysis (Bloomsbury Handbooks)

"A wide-ranging overview of current research on music videos and audiovisual elements of popular music"--Bloomsbury Publishing. "Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide, and continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. Easily accessible to viewers in everyday life, music videos offer profound cultural interventions and negotiations while traversing a range of media forms. From a variety of unique perspectives, the contributors to this volume undertake discussions that open up new avenues for exploring the creative changes and developments in music video production. With chapters that address music video authorship, distribution, cultural representations, mediations, aesthetics, and discourses, this study signals a major initiative to provide a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form."--Bloomsbury Publishing. Cover Half title Title Copyright Contents Figures Tables Examples Contributors Acknowledgments Introduction: Undertaking Music Video Analysis Part I Authorship, Production, and Distribution 1 Changing Dynamics and Diversity in Music Video Production and Distribution 2 Low-Budget Audiovisual Aesthetics in Indie Music Video and Feature Filmmaking: The Works of Steve Hanft and Danny Perez 3 The Animated Music Videos of Radiohead, Chris Hopewell, and Gastón Viñas: Fan Participation, Collaborative Authorship, and Dialogic Worldbuilding 4 From Music Video Analysis to Practice: A Research-Creation Perspective on Music Videos Part II Cultural Codes, Representations, and Genres 5 Framing Personae in Music Videos 6 Hullabaloo: Rocking the Variety Show in the Mid-1960s 7 Détournement and the Moving Image: The Politics of Representation in an Early British Punk Music Video 8 Post-Digital Music Video and Genre: Indie Rock, Nostalgia, Digitization, and Technological Materiality 9 Katy Perry’s “Wide Awake”: The Lyric Video as Genre Part III Mediations: Multimodality/Intermediality/Transmediality 10 Dynamic Multimodality in Extreme Metal Performance Video: Dark Tranquillity’s “Uniformity,” Directed by Patric Ullaeus 11 Tying It All Together: Music Video and Transmedia Practice in Popular Music 12 The Palimpsestic Pop Music Video: Intermediality and Hypermedia 13 “How Does a Story Get Told from Fractured Bits? ”Laurie Anderson’s Transformative Repetition Part IV Aesthetics: Space/Place/Time/Senses 14 How to Analyze Music Videos: Beyoncé’s and Melina Matsoukas’s “Pretty Hurts” 15 Rural-Urban Imagery in Country Music Videos: Identity, Space, and Place 16 “More Solemn Than a Fading Star”: David Bowie’s Modernist Aesthetics of Ending Part V Subjectivities and Discourses: Gender, Sexuality, Race, and Religion 17 Justin Timberlake’s “Man of the Woods”: Lumbersexuality, Nature, and Larking Around 18 Gangsta Crisis, Catharsis, and Conversion: Coming to God in Hip-Hop Video Narratives 19 Nicki Minaj’s “Anaconda”: Intersectional Feminist Fat Studies, Sexuality, and Embodiment 20 Going Too Far: Representations of Violence against Men in Pink’s “Please Don’t Leave Me” Bibliography Index "Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide, and continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. Easily accessible to viewers in everyday life, music videos offer profound cultural interventions and negotiations while traversing a range of media forms. From a variety of unique perspectives, the contributors to this volume undertake discussions that open up new avenues for exploring the creative changes and developments in music video production. With chapters that address music video authorship, distribution, cultural representations, mediations, aesthetics, and discourses, this study signals a major initiative to provide a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form."--Page 4 de la couverture Music Videos Promote Popular Artists In Cultural Forms That Circulate Widely Across Social Media Networks. With The Advent Of Youtube In 2005 And The Proliferation Of Handheld Technologies And Social Networking Sites, The Music Video Has Become Available To Millions Worldwide And It Continues To Serve As A Fertile Platform For The Debate Of Issues And Themes In Popular Culture. This Volume Of Essays Serves As A Foundational Handbook For The Study And Interpretation Of The Popular Music Video, With The Specific Aim Of Examining The Industry Contexts, Cultural Concepts, And Aesthetic Materials That Videos Rely Upon In Order To Be Both Intelligible And Meaningful. This Study Develops A Deeper Understanding Of The Intersecting And Interdisciplinary Approaches That Are Invoked In The Analysis Of This Popular And Influential Musical Form.