The Blair Witch Project (devil's Advocates)

Few films have had the influence and impact of __The Blair Witch Project__ (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare bones ‘found footage’ trendsetter. __The Blair Witch Project__ was the tenth biggest box office earner of 1999. Even with strong competition in the horror genre, the film managed to stand out from the rest. It was arguably a product of its time more than any other film of the 1990s, heralding the advent of digital filmmaking. Backed up by an internet marketing campaign, __The Blair Witch Project__ became a glowing example of what could be achieved with cheap emerging technology, imagination, and a ‘less is more’ approach. By the year 2000, and due to the influx of digital video cameras, there were far more independent features being made than ever before. This book explores the aesthetics of __The Blair Witch Project__, how identification is encouraged in the film, and the way it successfully creates fear in contemporary audiences. The book tells the story of the film from his conception and production, and then provides a unique analysis of the techniques used, their appeal to audiences and the themes that helped make the film such an international hit, including the pioneering internet marketing. Few films have had the influence and impact of The Blair Witch Project (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare bones 'found footage' trend setter. In this Devil's Advocate, Peter Turner tells the story of the film from his conception and production then provides a unique analysis of the techniques used, their appeal to audiences and the themes that helped make the film such an international hit, including the pionerring internet marketing. Such a necessary installment of the Devil's Advocates horror film studies series. Psychobabble I could have read another 200 pages on how The Blair Witch Project was made... but Turner still manages to make excellent use of his 83, allotting enough space for the film's unique origins, creation, meaning, marketing, and legacy to satisfy. Psychobabble (Best Of) A pleasurable read... A fascinating insight into how a deceptively simple horror film with a minuscule... Publisher description Few films have had the influence & impact of 'The Blair Witch Project' (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers & postmodern intertextuality, a bare bones 'found footage' trendsetter. 'The Blair Witch Project' was the tenth biggest box office earner of 1999. Even with strong competition in the horror genre, the film managed to stand out from the rest. It was arguably a product of its time more than any other film of the 1990s, heralding the advent of digital filmmaking. Backed up by an internet marketing campaign, the film became a glowing example of what could be achieved with cheap emerging technology, imagination, & a 'less is more' approach. This book explores the aesthetics of 'The Blair Witch Project', how identification is encouraged in the film, & the way it successfully creates fear in contemporary audiences Few Films Have Had The Influence And Impact Of The Blair Witch Project (1999). Its Arrival Was A Horror Cinema Palette Cleanser After A Decade Of Serial Killers And Postmodern Intertextuality, A Bare Bones 'found Footage' Trend Setter. In This Devil's Advocate, Peter Turner Tells The Story Of The Film From His Conception And Production Then Provides A Unique Analysis Of The Techniques Used, Their Appeal To Audiences And The Themes That Helped Make The Film Such An International Hit, Including The Pionerring Internet Marketing. The Making Of The Blair Witch Project -- The Aesthetics Of Artificial Authenticity -- Who Ma ? Positioning The Spectator And Identification -- Fear Of The Dark Witches, Women And The Woods -- Marketing, Reception And Legacy. Peter Turner. Includes Bibliographical References. Few films have had the influence and impact of The Blair Witch Project (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare bones 'found footage' trend setter. In this Devil's Advocate, Peter Turner tells the story of the film from its conception and production then provides a unique analysis of the techniques used, their appeal to audiences and the themes that helped make the film such an international hit, including the pioneering internet marketing Introduction 1. The Making of "The Blair Witch Project" 2. The Aesthetics of Artificial Authenticity 3. Who Am I? Positioning the Spectator and Identification 4. Fear of the Dark: Witches, Women and the Woods 5. Marketing, Reception and Legacy Bibliography