The Best Business Writing 2014: Columbia University Press
معرفی کتاب «The Best Business Writing 2014: Columbia University Press» نوشتهٔ Dean Starkman; Martha McNeil Hamilton; Ryan Chittum، منتشرشده توسط نشر Columbia University Press در سال 2014. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.
This anthology of the year's best investigative business writing explores the secret dealings of an elite Wall Street society and uncovers the crimes and misadventures of the young founder of Silk Road, the wildly successful online illegal goods site known as the "eBay of vice." It reveals how the Fed dithered while the financial crisis unfolded and explains why the leaders of a two-trillion-dollar bond fund went to war with each other. Articles from the best newspapers and magazines in the country delve into how junk-food companies use science to get you to eat more and how Amazon dodges the tax man how J.Crew revitalized itself by transforming its creative process and Russell Brand went deep on media and marketing after his GQ Awards speech went haywire. __Best Business Writing 2014__ includes provocative essays on the NFL's cover-ups and corporate welfare, Silicon Valley's ultralibertarian culture, and the feminist critique of Sheryl Sandberg's career-advice book for women, Lean-In. Stories about toast, T-shirt making, and the slow death of the funeral business show the best writers can find worthy tales in even the most mundane subjects. A breakout success, our anthology of the year's best business investigative writing includes provocative essays on the ongoing collapse of American middle-class jobs under the weight of maximizing shareholder values (Washington Post); the underground networks of financial exchange that insulate Russia from diplomatic consequences and real economic pain (New York Times); the shady practices and libertarian ethos of the new Silicon Valley (Frankfurter Allgemeine, London Review of Books); and the implications of Sheryl Sandberg's Lean-In (The Baffler), the most talked about career-advice book of the year. Additional articles cover London's long history of embracing corrupt foreign money (Vanity Fair); the crimes and misadventures of the young founder of Silk Road, the wildly successful online illegal goods site known as the "Ebay of vice" (Rolling Stone); the secret dealings of an elite Wall Street society (New York); the real failings of the Fed during the 2008 economic crisis (The Atlantic); the PIMCO fund controversy (Wall Street Journal); the brilliant campaign behind J. Crew's brand transformation (Fast Company); the decline of the funeral business (Philadelphia); the political plans of the Koch brothers (The New Yorker); the Amazon tax fight (Fortune); and the science of junk food (New York Times Magazine) 20. The Extraordinary Science of Addictive Junk Food, by Michael Moss21. League of Denial: The NFL's Concussion Crisis, by Michael Kirk, Mike Wiser, Steve Fainaru, and Mark Fainaru-Wada; Part V. Creative Destruction; 22. How Jenna Lyons Transformed J. Crew Into a Cult Brand, by Danielle Sacks; 23. The Mysterious Story of the Battery Startup That Promised GM a 200-Mile Electric Car, by Steve LeVine; 24. The Death of the Funeral Business, by Sandy Hingston; 25. Declara Co-Founder Ramona Pierson's Comeback Odyssey, by Ashlee Vance; 26. A Toast Story, by John Gravois Table of Contents; Introduction, by Dean Starkman; Acknowledgments; Part I. Silicon Culture; 1. Why We Are Allowed to Hate Silicon Valley, by Evgeny Morozov; 2. Diary: Google Invades, by Rebecca Solnit; 3. Facebook Feminism, Like It or Not, by Susan Faludi; 4. Dead End on Silk Road: Internet Crime Kingpin Ross Ulbricht's Big Fail, by David Kushner; Part II. Brave New Economic World; 5. A Tale of Two Londons, by Nicholas Shaxson; 6. London's Laundry Business, by Ben Judah; 7. How Technology and Hefty Subsidies Make U.S. Cotton King, by Robert Smith 8. Invisible Child: Girl in the Shadows: Dasani's Homeless Life, by Andrea Eliot9. Russell Brand and the GQ Awards: "It's Amazing How Absurd It Seems", by Russell Brand; 10. Maximizing Shareholder Value: The Goal That Changed Corporate America, by Jia Lynn Yang; Part III. Frenzied Finance; 11. One Percent Jokes and Plutocrats in Drag: What I Saw When I Crashed a Wall Street Secret Society, by Kevin Roose; 12. Here's Why Wall Street Has a Hard Time Being Ethical, by Chris Arnade; 13. How the Fed Let the World Blow Up in 2008, by Matthew O'Brien 14. Gross vs. El-Erian: Inside the Showdown Atop the World's Biggest Bond Firm, by Gregory Zuckerman amd Kirsten Grind15. Secret Currency Traders' Club Devised Biggest Market's Rates, by Liam Vaughan, Gavin Finch, and Bob Ivry; 16. Lunch with the FT: Meredith Whitney, by Lucy Kellaway; 17. A Pivotal Financial Crisis Case, Ending with a Whimper, by Jesse Eisinger; Part IV. Unhealthy Business; 18. Use Only as Directed, by Jeff Gerth and T. Christian Miller; 19. Merchants of Meth: How Big Pharma Keeps the Cooks in Business, by Jonah Engle Part VI. The Politics of Business27. Washington's Robust Market for Attacks, Half-Truths, by Michael Kranish; 28. He Who Makes the Rules, by Haley Sweetland Edwards; 29. A Word from Our Sponsor, by Jane Mayer; 30. Amazon's (Not So) Secret War on Taxes, by Peter Elkind with Doris Burke; 31. How the NFL Fleeces Taxpayers, by Gregg Easterbrook; List of Contributors; Permissions The year’s most compelling and informative writing on Wall Street corruption, business rebranding, economics, finance, and Silicon Valley values—all in one volume.
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