The Behavioral Foundations of Strategic Management (Theories of Strategic Management Series)

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches. This Book Argues That Rationality And Market Equilibrium Assumptions Are Inconsistent With Rigorous Strategic Management Research So That Strategic Management Should Adopt Behavioral Assumptions. When Strategy Scholars Assume That Firms Can Make Better Or Worse Decisions, They Implicitly Adopt A Behavioral View. After Examining The Problems That Rationality And Equilibrium Assumptions Create, The Author Outlines The Basics Of A Behavioral Approach To Strategic Management. The Book Addresses How A Behavioral Approach Relates To Several Major Strains Of Strategic Management Scholarship And Explores Relevant Methodological Issues. Overall, The Book Argues That A Behavioral Perspective Offers The Best Foundation For Strategic Management Scholarship.--book Jacket. 1. Introduction -- 2. Basics Of A Behavioral Approach -- 3. A Behavioral Critique Of Rationality And Equilibrium -- 4. A Behaviorist's Perspective On Current Strategy Approaches -- 5. Behavioral Methodology -- 6. Where Do We Go From Here? -- References -- Index. Philip Bromiley. Includes Bibliographical References And Index. This book argues that assumptions of rationality and market equilibrium are inconsistent with rigorous strategic management research and that strategic management should adopt behavioral assumptions. The author suggests that most scholars in strategic management implicitly adopt a behavioral view by assuming firms can make better or worse decisions, and then trying to understand the characteristics of these decisions. He outlines the basics of a behavioral approach to strategic management; he examines assumptions of rationality and equilibrium and the problems they create; and he considers how a behavioral approach relates to several major strains of strategic management scholarship. Relevant methodological issues are also explored. The book as a whole argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship The Behavioral Foundations of Strategic Management This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions. When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues. Overall, the book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. 1 Introduction......Page 11 2 Basics of a Behavioral Approach......Page 24 3 A Behavioral Critique of Rationality and Equilibrium......Page 50 4 A Behaviorist’s Perspective on Current Strategy Approaches......Page 85 5 Behavioral Methodology......Page 117 6 Where Do We Go From Here?......Page 129 References......Page 139 Index......Page 151 In recent years, strategy has developed an increasingly sophisticated the-oretical and empirical research base.