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Rhetorical Theory in Classical Greece Contents Preface Note on Translations and Abbreviations The Standard Account of Rhetoric’s Beginnings The “Invention" of Rhetoric and the Handbook Tradition Sophistic and Philosophical Rhetoric Plato and Rhetoric Method and Organization ■ The Importance of Naming the Discipline of Rhetoric f Toward a Revised History of Early Greek Rhetorical Theory “Technical Rhetoric” Reconsidered Methodological Reasons for. Renewed Study Kennedy’s “Technical Rhetoric" Revisited j ¡ What Do We Know of “Technical Rhetoric” in the Fifth Century b.c.e.? / “Sophistic Rhetoric” Reconsidered Who Were the Sophists? What Counts as Sophistic “Rhetoric”? The Uses and Limits of Interpretation The Rhetoric of Definition! “Philosophical Rhetoric” Reconsidered Aristophanes’ Clouds Gorgias’ Helen Protagoras and Gorgias i PART Gorgias’ Compositional Style Disassembling Gorgias’ Distinctive Style A Catalog of Critiques of Gorgias’ Style Got&amcStyle Reconsidered: Gorgias ¡as Prose Rhapsode The Criticisms Reconsidered Did Gorgias Have a Theory of Arrangement? Excursus: Gorgianic Meter Rereading Gorgias’ Helen / What Is the Speech’s Purpose? Practical Contributions of Gorgias’ Helen Theoretical Contributions: Explicit and Implicit^ ¡ Rhetoric and Philosophy fn On Not Being The Texts Interpreting the Text: Disciplinary Presuppositions Parmenides, Melissus, and Zeno Alternative Approaches to Gorgias’ On Not Being ; Intertextual Argument as Both Philosophy and Rhetoric J PART III Early Use of the Terms Rhëtoreia and Rhêtoreuein Discussion IO Isocrates and the History of Philosophy Isocrates and His Rivals i Isocrates and Contemporary Pragmatisms II Aristotle’s Disciplining of Epideictic Aristotle’s Reconfiguration: From Politics to Aesthetics Conclusion References