The B Corp Handbook, Second Edition : How You Can Use Business As a Force for Good

This Book Shows How Using Business As A Force For Good, Not Just Pursuing Short-term Profits, Can Be Better For Consumers, Employees, Local Communities, The Environment, And Your Company's Long-term Bottom Line. --tony Hsieh, New York Times Bestselling Author Of Delivering Happiness And Ceo, Zappos.com, Inc. B Corps Are A Global Movement Of More Than 2,700 Companies In 60 Countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, And Eileen Fisher--that Are Using The Power Of Business As A Force For Good. B Corps Have Been Certified To Have Met Rigorous Standards Of Social And Environmental Performance, Accountability, And Transparency. This Book Is The Authoritative Guide To The What, Why, And How Of B Corp Certification. Coauthors Ryan Honeyman And Dr. Tiffany Jana Spoke With The Leaders Of Over 200 B Corps From Around The World To Get Their Insights On Becoming A Certified B Corp, Improving Their Social And Environmental Performance, And Building A More Inclusive Economy. The Second Edition Has Been Completely Revised And Updated To Include A Much Stronger Focus On Diversity, Equity, And Inclusion (dei). These Changes Are Important Because Dei Can No Longer Be A Side Conversation--it Must Be A Core Value For Any Company That Aspires To Make Money And Make A Difference. While This Book Is Framed Around The B Corp Movement, Any Company, Regardless Of Size, Industry, Or Location, Can Use The Tools Contained Here To Learn How To Build A Better Business. As The Authors Vividly Demonstrate, Using Business As A Force For Good Can Help You Attract And Retain The Best Talent, Distinguish Your Company In A Crowded Market, And Increase Trust In Your Brand--,This Book Shows How Using Business As A Force For Good, Not Just Pursuing Short-term Profits, Can Be Better For Consumers, Employees, Local Communities, The Environment, And Your Company's Long-term Bottom Line. --tony Hsieh, New York Times Bestselling Author Of Delivering Happiness And Ceo, Zappos.com, Inc-- “This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. 

B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand. MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict Cover 1 Title 6 Copyright 7 Dedication 8 Contents 9 B Corps in Their Own Words 11 Foreword by Rose Marcario 14 Introduction 16 1 Overview 36 The Search for “What’s Next?” 38 B Corps: A Quick Overview 40 The Emergence of the B Economy 43 What Do Investors Think about B Corps? 43 Does B Corp Work for Multinationals and Publicly Traded Companies? 44 2 Benefits of Becoming a B Corp 52 Being Part of a Global Community of Leaders 54 Attracting Talent and Engaging Employees 61 Increasing Credibility and Building Trust 63 Benchmarking and Improving Performance 66 Protecting a Company’s Mission for the Long Term 67 Generating Press and Awareness 70 3 The B Impact Assessment 76 How to Use Business as a Force for Good 77 Workers 83 Community 107 Environment 137 Governance 151 Customers 166 4 The Quick Start Guide 176 Step 1: Get a Baseline 178 Step 2: Engage Your Team 181 Step 3: Create a Plan 183 Step 4: Implement 185 Step 5: Fine Tune 186 Step 6: Celebrate, and Next Steps 187 Conclusion 192 Appendix A: Certified B Corporations and Benefit Corporations 204 Appendix B: Sample Diversity, Equity, and Inclusion Surveys 210 Notes 214 Acknowledgments 218 Index 220 A 220 B 220 C 222 D 223 E 224 F 225 G 225 H 225 I 226 J 226 K 226 L 226 M 226 N 227 O 227 P 227 Q 227 R 228 S 228 T 229 U 229 V 229 W 229 Y 229 Photo Credits 230 About the Authors 231 About LIFT Economy 233 About TMI Consulting 234 About B Lab 236 ""This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand"-- Provided by publisher B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book describes the what, why, and how of B Corp certification. Interviews with leaders of over 200 B Corps from around the world provide insights on certification, social and environmental performance, and building a more inclusive economy. Revisions include a stronger focus on the core value of diversity, equity, and inclusion (DEI)