The ascent of media : from Gilgamesh to Google via Gutenberg

The Ascent of Media: From Gilgamesh to Google via Gutenberg tells the story of media from its earliest incarnation in the clay tablets of Gilgamesh, through the Gutenberg press, to Google and the unfurling world of digital content. This fascinating book is a narrative history of media-theater to video games-told with a host of captivating facts and anecdotes. Opening up a new forum for debate, Parry argues that contemporary media is not declining, but on the cusp of a new era-one in which it will adapt, evolve and thrive. The Ascent of Media is a startling account of the different forms of media that inform us, shape us, move us and make us, and a rallying call to innovators of the future. Our society is shaped by our media - now more than at any time in history. They play a crucial role in culture, commerce and politics alike. The Ascent of Media is the first book to look at the new digital era in the context of all that has gone before, and to build on the past to describe the media landscape of the future. Roger Parry takes us on a journey from the earliest written story - the Legend of Gilgamesh etched on clay tablets - to the Gutenberg press, and from the theatres of Athens to satellite TV and the coming semantic web. Tracing 3000 years of history, he shows how today's media have been shaped by the interaction of politics, economics and technology. He explains why Britain has the public service BBC whilst America developed the private broadcasting networks ABC, CBS, FOX and NBC. He profiles the people and organizations that have created the media world and reveals the often surprising stories behind such ubiquitous items as the keyboard, telephone dial and tabloid. The book shows that issues of today such as a sensationalist press, piracy, monopoly, walled gardens and balancing advertising and subscription revenue have all happened before. Each upheaval in the media world - the development of moveable type printing in the 1450s; the telegraph network in the 1850s; radio broadcasting in the 1920s; and digital distribution in the 2000s - created huge fortunes, challenged authority and raised fundamental issues of copyright, privacy and censorship. Traditional media then adapt, evolve and go on to thrive in the face of competition. The convergence of the internet, mobile phones and tablet computers is now transforming our culture. Established media giants are struggling, while new firms like Google and Apple are thriving. The superabundance of media, with increasing amounts generated by consumers themselves, means that media professionals are becoming curators as much as creators of content. The Ascent of Media traces the story of media from clay tablets to tabloids to the tablet computer. It relates how we got where we are and, based on the experience of history, where we are likely to go next. The Ascent Of Media Tells The Whole Story Of Media From Its Earliest Incarnation In The Clay Tablets Of Gilgamesh, Through The Gutenberg Press, Right Up To Google And The Unfurling World Of Digital Content. The Ascent Of Media Is A Narrative History Of The Media In Its Every Form, From Theatre To Posters To Video Games, And Told With A Host Of Fascinating Fact And Anecdote. Opening Up A Whole New Forum For Debate, Parry Argues That Contemporary Media Is Not, As The Doomsayers Suggest, In Decline, But On The Cusp Of A New Era - One In Which It Will Adapt, Evolve And Thrive. History Teaches Us That Media Cannot And Do Not Die. This Is A Startling Account Of The Mediums That Inform Us, Shape Us, Move Us And Make Us, And A Rallying Call To Innovators Of The Future.--publisher Description. Introduction -- Media's Building Blocks -- Evolution. The Media Journey -- Theatre -- Books -- Pictures -- Posters -- Postal Systems -- Newspapers -- Magazines -- Comics -- Telegraph -- Telephone -- Records -- Radio -- Cinema -- Television -- Video Games -- Web -- Future. Everything That Went Before And More. Roger Parry. Includes Bibliographical References (p. [388]-401) And Index. Cover......Page 1 Contents......Page 6 Preface......Page 9 Part One: Introduction – Media's Building Blocks......Page 12 Part Two: Evolution – The Media Journey......Page 34 2.1 Theatre......Page 53 2.2 Books......Page 72 2.3 Pictures......Page 99 2.4 Posters......Page 120 2.5 Postal Systems......Page 136 2.6 Newspapers......Page 148 2.7 Magazines......Page 174 2.8 Comics......Page 188 2.9 Telegraph......Page 204 2.10 Telephone......Page 221 2.11 Recorded Sound......Page 232 2.12 Radio......Page 253 2.13 Cinema......Page 277 2.14 Television......Page 297 2.15 Video Games......Page 327 2.16 Web......Page 350 Key Events in Media......Page 367 Part Three: Future – Everything That Went Before... And More......Page 373 Acknowledgments......Page 397 Sources......Page 399 Notes......Page 408 Index......Page 413 The only comprehensive, consolidated history of this kind, The Ascent of Media seeks to tell the whole story of media, from it's earliest incarnation in the clay tablets of Gilgamesh, through the Guttenburg press, right up to Google and the unfurling world of digital content. Opening up a whole new forum for debate, Parry argues that contemporary media is not, as the doomsayers suggest, in decline, but on the cusp of a new era - one in which it will adapt, evolve and thrive. This is a startling history of the mediums that inform us, shape us, move us and make us, and a rallying call to innovators of the future