The Art of the Long View: The Path to Strategic Insight for Yourself and Your Company

Forget number crunching, says our foremost futurist; it's vision that makes things happen — and this guide to his ideas is a vital tool for planners, managers, entrepreneurs, investors, or anyone interested in tomorrow. Using the techniques Peter Schwartz presents for the first time in The Art of the Long View, can begin to chart the course of their own future or their company's, not with hard numbers, but with intangibles: belief in the company, their own hopes and fears, and their reaction to events. Among Schwartz' clients are the White House, Disney, Nissan, the New York Stock Exchange and the London Stock Exchange. Author lecture tour. National business media. How can people, businesses and institutions plan for the future? To act with confidence, one must be willing to look ahead and consider uncertainties. This book shows managers how to use scenario planning to be prepared for all possible future events that might affect their company.