The Art of the App Store : The Business of Apple Development

Annotation. A unique behind-the-scenes look at what makes an application succeed in the App Store As the team leader for the second most popular iPhone game app in the App Store, Dane Baker knows what it takes to be the apple of the App Store s eye. With this invaluable book, he offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular and profitable application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share to name a few. Serves as a non-technical guide to best practices for developing apps for the iPhone and iPod touch that will succeed Delivers invaluable insight on conducting market research, streamlining development, and analyzing what makes an app successful Shares rarely revealed advice for creating specific planning and development documents to save you time and money and yield a better app Encourages you to adopt Apple s approach to software to gain an accurate sense of what works and what doesn t and why Open the vault to App Store success with this indispensable guide!

A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few.

Coverage includes:

• Setting Your Goals, Costs, and Expectations
• Researching the App Store Market
• Knowing Your Customer
• Plotting the Stages of Development
• Guidelines and Expectations for Developing Your App
• Creating Free and Freemium Apps
• Creating Paid and Premium Apps
• Adopting Apple's Approach
• Riding the Social Networking Wave
• Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

This guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. Presents tried and tested methods for competitive research, finding your niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. Also includes guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, etric tracking, taking advantage of feedback and more-- Source other than Library of Congress