هنر ادراک: خاطراتی از زندگی در روابط عمومی

Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest PR firm during his tenure, he was the first executive to bring PR to the Soviet Union during the Cold War and established the first official Chinese government PR firm. He started the first international PR firm in the Middle East and opened offices throughout the world. He has advised governments, major corporations, and leading individuals, and has been involved in some of the biggest news stories of the time. Now, in a changing world of 24-hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, the need to manage perceptions has never been more essential for corporations and individuals. In a memoir that is as entertaining as it is informative, Leaf shares his unique experiences in a book that is essential reading for communicators, business professionals, and anyone who would like to improve their skills in the art of managing perceptions. **Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years**__The Art of Perception__ is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest PR firm during his tenure, he was the first executive to bring PR to the Soviet Union during the Cold War and established the first official Chinese government PR firm. He started the first international PR firm in the Middle East and opened offices throughout the world. He has advised governments, major corporations, and leading individuals, and has been involved in some of the biggest news stories of the time. Now, in a changing world of 24-hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, the need to manage perceptions has never been more essential for corporations and individuals. In a memoir that is as entertaining as it is informative, Leaf shares his unique experiences in a book that is essential reading for communicators, business professionals, and anyone who would like to improve their skills in the art of managing perceptions.

At the time of Jesus's birth, the world was in ferment. Across Europe, North Africa, the Middle East and Asia - societies rife with gods and messiahs, priests and warriors - the old certainties of family, village and tribe were being overturned. Religion was becoming the source of order and stability.

And Man Created God takes the reader on a dazzling journey across the empires of the ancient world to reveal how emperors and kings manipulated religion to consolidate their power. In Rome, Augustus was deified by his brilliant spin doctors; in what is now Sudan, the warrior queen Amanirenas exploited her godlike status to inspire her armies to face, and defeat, Rome; while in China, the usurper Wang Mang won and lost the throne over his obsession with Confucianism.

In this riveting account of the interplay of faith and power, Selina O'Grady answers the most urgent question of all: how did the tiny Jesus cult triumph over more popular religions - the goddess Isis, the miracle worker Apollonius, even the cult of Augustus - to become the world's dominant faith?

The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, perception management has never been more essential for individuals and corporations alike. In a memoir which is as informative as it is entertaining, Robert Leaf shares a lifetime's experience in spreading the gospel of PR around the world which will prove invaluable as much for those in PR as to those with an interest in modern media. This Is The Memoir Of The Man Who Has Been At The Forefront Of The Pr Industry For Almost Fifty Years. Robert Leaf, The First Executive To Bring Pr To The Soviet And Chinese Governments During The Cold War, Has Accomplished More Than Anyone Else. He Advised Corporations And Heads Of State, Rubbed Shoulders With Some Of The Twentieth Century's Most Powerful Individuals, And Controlled Some Of The Biggest News Stories Of The Time. Now, In An Age Of Twenty-four Hour News Cycles In Which Global Disasters Are Shared On The Most Personal Levels And Events Make It From Smartphone To Headline News In Seconds, Perception Management Has Never Been More Essential For Individuals And Corporations Alike. In A Memoir Which Is As Informative As It Is Entertaining, Robert Leaf Shares A Lifetime's Experience In Spreading The Gospel Of Pr Around The World Which Will Prove Invaluable As Much For Those In Pr As To Those With An Interest In Modern Media. This is the memoir of Bob Leaf, the man who has been at the forefront of the PR industry for almost 50 years. Leaf advised corporations and heads of state, rubbed shoulders with some of the 20th century's most powerful individuals, and controlled some of the biggest news stories of the time Robert Leaf is the father of modern international public relations. The Art of Perception is the memoir of a life lived behind the scenes of the invisible business of perception management.