The Art of Membership : How to Attract, Retain and Cement Member Loyalty

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. __The Art of Membership__ by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.__The EPUB format of this title may not be compatible for use on all handheld devices.__ At its core, The Art of Membership is a set of 13, carefully developed rules of the road for membership engagement, recruitment and retention that organizations can put to work immediately regardless organization size, budget, culture, type or environment. The Rules are concrete, irrefutable and backed by data derived from ASAE research, the author's own 40+ Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her 15+ years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and corporations in addition to chapter-by-chapter How-to guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable to-do list. The book will also include a template that can be used to create a concrete action plan based on information gleaned from the book and the readers own situation. TABLE OF CONTENTS:Introduction and background Rule 1: Treat members as individuals Rule 2: Be flexible, make exceptions Rule 3: Dont sell everything - just what matters Rule 4: Not every individual/company should be a member; some are just customers. Rule 5: Identify and define value before selling Rule 6: Dont charge less (discount), charge more Rule 7: Behavior trumps preference Rule 8: Anticipate, dont just react Rule 9: Be a problem solver Rule 10: If it doesnt apply to me, it doesnt matter Rule 11: Show the proof/evidence Rule 12: Dont hide from objections, overcome them Rule 13: Make it personal Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list. The EPUB format of this title may not be compatible for use on all handheld devices. "The Art of Membership offers 13 "rules of the road" for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author's experience and extensive research. The book is filled with a wealth of cases and examples and how-to guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable to-do list. Includes a template that can be used to create a concrete action."-- Provided by publisher The Art of Membership offers 13 rules of the road for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author s experience and extensive research.