The Art of Lobbying the EU : More Machiavelli in Brussels (revised Edition)

Every day in Brussels, countless governmental and civil society interest groups seek to influence the policies of the European Union (EU). Many groups, once they have established themselves in the EU capital, apply the insights of Public Affairs (PA) management, the modern art of lobbying. Many PA practitioners in the EU as well as academics specialised in EU and PA studies developed fresh insights on 'how to influence the EU better'. This manual brings together the most up-to-date collection of PA expertise available to anyone desiring to enhance the success of their efforts to influence the EU. This new edition of the best-selling title is filled with new details, cases, findings and practices. This fully revised and updated fourth edition of the 2002 bestseller offers compelling new insights into the most advanced practices of influencing the decision-making in the European Union's corridors of power. The author's uniquely privileged position as advisor to a wide range of lobby groups from several different countries throws much-needed light on best practice and success in public affairs management. More Machiavelli in Brussels is een uniek boek over belangengroepen en de invloed die zij uitoefenen op de overheid, met name de Europese Unie (EU). Door bevindingen samen te voegen van zowel academici als EU-medewerkers heeft Rinus van Schendelen een praktische handleiding samengesteld, van onschatbare waarde voor een succesvollere lobby binnen de EU. Van Schendelen verbindt in zijn boek twee thema's. Het eerste is Public Affairs Management (PA): de expertise die nodig is om autoriteiten en belanghebbenden effectief en efficiënt te beïnvloeden. Lobbyen speelt hierbij slechts een kleine rol. Traditionele beïnvloedingsmanieren zijn steeds meer achterhaald en worden vervangen door PA. Het tweede thema is de Europese Unie als politiek systeem. Dit systeem is zeer belangrijk door haar wetten en besluiten en door de geldstromen van en naar de EU. Dit trekt ontelbaar veel belangengroepen die opereren voor overheden en maatschappelijke organisaties. Hoe wordt invloed binnen de EU gewonnen of in ieder geval niet verloren? Aan de hand van Machiavelli's uitspraken benadrukt Van Schendelen zijn drie steekwoorden tot succes: ambitie, studie en voorzichtigheid. In deze vierde herziene editie presenteert de auteur nieuwe feiten en voorbeelden uit de praktijk, beperkingen en problemen van PA binnen de EU en de belangrijkste wijzigingen van PA binnen de EU. Rinus van Schendelen is hoogleraar Politicologie aan de Erasmus Universiteit in Rotterdam. Bron: Flaptekst, uitgeversinformatie Contents Summary Detailed Contents Special Preface to the Fourth Edition: Ten Years’ Anniversary of this Book List of Figures List of Best Websites List of Abbreviations Chapter 1. The Europeanization of Public Affairs Chapter 2. The Playing-field: EU Common Decision-making Chapter 3. Pushing the Buttons of ‚Brussels‘ Chapter 4. Getting Grip on an EU Arena Chapter 5. Managing the Home Front Chapter 6. Managing the EU Fieldwork Chapter 7. The Limits of EU Public Affairs Management Chapter 8. Public Affairs, Lobbying and EU Democracy References Index Recalling the work of Niccolò Machiavelli, leading researcher Rinus van Schendelen distills the practices of successful lobbyists down to three basic principles: ambition, study, and prudence. Paying close attention to the special issues implicit in EU lobbying, this book illuminates the practice, its opportunities and pitfalls, and even its contributions to democracy. This revised edition has been strengthened with several new cases, insights and trends, and takes into account the new Treaty of Lisbon. Recalling the work of Niccolo Machiavelli, leading researcher Rinus van Schendelen distills the practices of successful lobbyists down to three basic ambition, study, and prudence. Paying close attention to the special issues implicit in EU lobbying, this book illuminates the practice, its opportunities and pitfalls, and even its contributions to democracy. This revised edition has been strengthened with several new cases, insights and trends, and takes into account the new Treaty of Lisbon. Recalling The Work Of Niccol Machiavelli, Leading Researcher Rinus Van Schendelen Distills The Practices Of Successful Lobbyists Down To Three Basic Principles: Ambition, Study, And Prudence. Paying Close Attention To The Special Issues Implicit In Eu Lobbying, This Book Illuminates The Practice, Its Opportunities And Pitfalls. Rinus Van Schendelen. Includes Bibliographical References (p. 363-381) And Index.

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