The Art of Explanation : Making your Ideas, Products, and Services Easier to Understand

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Your guide to becoming an explanation specialist.

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

You will learn to:

• Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
• Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
• Present: Produce remarkable explanations with visuals and media.

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Chapter 4 Planning Your Explanations; Identifying Explanation Problems; Part 2 Package; Chapter 5 Packaging Ideas; Stepping Outside The Bubble; What Goes Into The Packaging?; Chapter 6 Context; Forest Then Trees; Solving The Context Problem; Context In Explanation-we Can All Agree; Context And Pain; Example: Google Docs; On The Explanation Scale; Summary; Chapter 7 Story; Stories Versus Facts; But I'm Not A Storyteller; Common Craft And Stories; The Simple Ingredient: People; Using Stories In Explanation; Basic Story Format; When Does Storytelling Not Work?; Personification And Story The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium.--COVER