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the Up-to-the-minute Guide To Establishing A Brand On The Internet here's The Definitive Guide To Building A Web Presence That Will Increase Revenue, Improve Customer Relations, And Enhance Brand Loyalty. Author ian Cocoran , A Digital Brand Expert, Explains Traditional Branding And How The Same Principles Can Be Applied To Web Sites, No Matter What The Industry. Chapters Cover The Entire Range Of Site Content: Color Schemes And Menu Formats And The Pivotal Roles They Play; Incorporating Essentials Such As Company History, Careers, Site Maps, Search Engines, And Faqs; Choosing One Global Portal Versus Country-specific Content; Encouraging And Retaining Traffic Flow; Adding Depth To The Web Experience With Audio, Video, And Animation; Maximizing Site Functionality For Online Shopping Or Software Updates; And Much More. Step Into The Digital Age With Expert Help From the Art Of Digital Branding . • Real-life Examples Of Good And Bad Online Branding Efforts • Focuses Specifically On Web Branding Techniques • Branding Is Key To Building Business Heres the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding . Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Ian Cocoran explains the traditional theories behind branding and explores the way in which they can be applied to web sites for any industry or field. He also covers site content and the role it plays in brand perception and looks at how to add depth by adding audio and video, as well as animations Overzicht van hoe merk-indentiteit gecommuniceerd kan worden via internet. Voor zowel profit als non-profit organisaties