The art of client service [54 things every advertising & marketing professional should know

Solomon, president and CEO of the New York office of a marketing firm, recounts both successes and failures from his 20 years of ad agency experience and uses them to formulate 54 tips on getting assignments, creating advertising, making presentations, running meetings, communication, dealing with trouble, business socializing, and personal style. The book is 5.25x7.75 "If you work in advertising or marketing agency, or in any other professional service firm, this book is for you. New and veteran account executives will find it indispensable, as will anyone else who works with clients." "Author Robert Solomon has drawn on nearly 20 years of ad agency experience to write this definitive guide to client service. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate 54 fast-reading, actionable tips."--Jacket Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service