The Art of Always Being Right : The 38 Subtle Ways of Persuation

Beware who you give this book to.' Financial Times 'I recommend that you keep this delightful essay at your side.' Observer 'Dryly witty essay' Alain de Botton, Sunday Telegraph We all sit through meetings with that one person who seems to be able to persuade everyone. What is their secret? Are they more gifted than we are? Or is it just that they are very skilled in the art of persuation? That is exactly what it is. They are people who use subtle tricks to convince other people to agree with them. Based on a lifetime of observing opinion-forming by two authors, The Art of Always Being Right shows you the 38 ways that will convince people that you are right. Master them all and success is guaranteed. Beware who you give this book to.' Financial Times 'I recommend that you keep this delightful essay at your side.' Observer 'Dryly witty essay' Alain de Botton, Sunday Telegraph We all sit through meetings with that one person who seems to be able to persuade everyone. What is their secret? Are they more gifted than we are? Or is it just that they are very skilled in the art of persuation? That is exactly what it is. They are people who use subtle tricks to convince other people to agree with them. Based on a lifetime of observing opinion-forming by two authors, The Art of Always Being Right shows you the 38 ways that will convince people that you are right. Master them all and success is guaranteed 'You really must read Ciao Bella.' Sunday Times 'Fascinating comic delightful' Sunday Times 'Humorous rich and satisfying.' Daily Telegraph 'Beautifully written, it made me laugh and I wanted to follow in Helena's footsteps round Italy.' Kate Figes 'A travel book with a difference.' Coventry Evening Telegraph 'An ideal stocking filler.' Evening Standard (Glasgow) 'Brilliant.' BBC Radio Oxford Shabina Akhtar 'I defy anyone not to enjoy it.' Harrow Observer In this exceptional travel book, Helena Frith Powell travels through Italy with her father to discover the Italian family she never knew about. In a rare twist of fate, Helena Frith Powell grew up in Newbury as a shy girl, oblivious of her extrovert Italian family. But, at the age of 14, she was suddenly rudely awakened to the truth, when her real father wrote to her and invited her to come to Italy. Her Italian-style adolescence is guided by her Lothario father, her lying aunt and her doting grandmother. While writing this memoir fourteen years later, she reestablishes contact with her father, who ran out of her wedding, and finally finds their common ground. In this funny, moving and entertaining journey to the places she visited with her father, Helena combines descriptions of Italy, its food, fashion, culture and people to get to grips with a foreign culture that is genetically her own. There was one subject that was never mentioned when Helena Frith Powell was growing up - her eccentric Italian father. She travelled to Italy with her mother and was mesmerised by her father. This work combines descriptions of Italy, its food, fashion, culture and people with a search for the most mysterious man she'd ever met. There was one subject that was never mentioned when Helena Frith Powell was growing up - her eccentric Italian father. She travelled to Italy with her mother and was mesmerised by her father. This work combines descriptions of Italy, its food, fashion, culture and people with a search for the most mysterious man she's ever met. Covers the journey around Italy taken by the author, in pursuit of her Italian-Lothario father.