The Art and Craft of Case Writing (3rd ed)

This practical, comprehensive and multidisciplinary guide takes readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included. The authors draw on their experience as case writers, and facilitators of case-writing workshops to take the reader through the entire case-writing process. The book is generously illustrated throughout with examples and anecdotes from the authors experiences. Cover......Page 1 Title Page......Page 4 Contents......Page 6 Preface......Page 12 Prologue: The Power of Storytelling......Page 16 1. What Is a Case and Why Write One?......Page 26 2. Objectives-Key to the Case......Page 41 3. Finding a Case Site and Gathering Data......Page 64 4. Research Cases......Page 92 5. The Instructor’s Manual, Part 1......Page 117 6. Organizing the Case......Page 140 7. Testing and Refining the Teaching Case......Page 165 8. The Instructor’s Manual, Part 2......Page 195 9. Notes, Case Series, and Other Supplements......Page 228 10. Alternative Case Formats......Page 249 Appendix I. Case Example-First Draft......Page 268 Appendix II. Instructor’s Manual-First Draft......Page 270 Appendix III. Case Example-Published Version......Page 274 Appendix IV. Instructor’s Manual-Final Version......Page 284 References......Page 302 For Further Reading:......Page 308 About the Authors......Page 322 Index......Page 324 Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.