The architecture of persuasion : how to write well-constructed sales letters

From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses. In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun. You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship. In the process, you learn how to construct a powerful sales letter. Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter