The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies (Fuzzy Management Methods)

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy. Front Matter....Pages i-xii Logical Analogies Between Intuitionistic Fuzzy Sets and Rough Sets....Pages 1-14 Enhanced Knowledge Management by Synchronizing Mind Maps and Fuzzy Cognitive Maps....Pages 15-23 Constraints and Wishes in Quantified Queries Merged by Asymmetric Conjunction....Pages 25-34 Statistical Characteristics of Distributions Obtained Using the Signed Distance Defuzzification Method Compared to Other Methods....Pages 35-45 An Intuitionistic Fuzzy Service Model: Use Case for Swiss Health Platform....Pages 47-58 A Modified Fuzzy TOPSIS Method Aggregating 8.921 Partial Rankings For Companies’ Attractiveness....Pages 59-71 A Fuzzy-Based Approach to Estimate Management Processes Risks....Pages 73-84 Back Matter....Pages 85-103