The Apple revolution : the real story of how Steve Jobs and the crazy ones took over the world

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next. The true story behind the rise of the world's largest technology company, with exclusive insider interviews This is the story of how the sex, drugs, and rock 'n' roll generation changed the world forever. Meet the crazy ones who created Silicon Valleythe hippies who started the Homebrew Computer Club, the young ad executive who first sketched out Apple's iconic logo, andthe engineers who met lying down in a cardboard geodesic dome at Stanford University. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, who imagined the iPodthe designers and programmers, the geeks, creatives, and dreamers, they are all here. And at the center of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. into a future that it would come to own. On 26 May, 2010 Apple Incorporated passed Microsoft in valuation as the world's largest technology company. This book shares the inside story of how Apple Incorporated came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination. This title presents the true story behind the rise of the world's largest technology company: Apple. The author shares the inside story of how Apple came to be, from the formation of the company's philosophies and user-friendly ethos, to the iPod moment and global domination