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The AMA Handbook of Business Writing: The Ultimate Guide to Style, Grammar, Punctuation, Usage, Construction, and Formatting

معرفی کتاب «The AMA Handbook of Business Writing: The Ultimate Guide to Style, Grammar, Punctuation, Usage, Construction, and Formatting» نوشتهٔ Kevin Wilson, Jennifer Wauson, K. Wilson، منتشرشده توسط نشر AMACOM (American Management Association) در سال 2010. این کتاب در 600 صفحه، فرمت pdf، زبان انگلیسی ارائه شده است.

File: true PDF, with embedded Contents-bookmarksJust because you're not a born writer doesn't mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals; Business plans; Presentations; Press releases; Memos; Email Newsletters; Collection letters; and, Sales materials. Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors' step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more. With more than 800 alphabetical entries and nearly 100 sample documents, The AMA Handbook of Business Writing gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audienceFar more comprehensive than the vast majority of business writing guides, yet infinitely easier to grasp than standard tomes like The Chicago Manual of Style, this is a remarkably comprehensive reference---and remarkably easy to pinpoint the information you need to complete any writing project, whether it's an annual report, newsletter, press release, business plan, grant proposal, training manual, PowerPoint presentation, or piece of formal correspondence.Prepared by the founders of a successful corporate communications consulting firm and authors of the best-selling Administrative Assistant's and Secretary's Handbook, this book is designed for businesspeople of every stripe, from marketing managers to human resources directors, from technical writers to public relations professionals, from administrative assistants to sales managers.Peek inside to survey the unprecedented scope of information, all presented in a simple A-to-Z format, with clear examples, helpful cross-references, easy-to-emulate sample documents, and step-by-step guidelines. The AMA Handbook of Business Writing is a classic reference you'll consult every time you write.When it comes to writing, do you know how many businesspeople are just winging it? Almost everyone! And it shows in sloppy grammar, incomprehensible language, poorly structured documents, shoddy research, and downright ugly formatting. Whether it's a simple business letter or a hefty annual report, poor writing looks bad for the organization, and it really looks bad for the person producing it.Help is now here. The AMA Handbook of Business Writing is a complete A-to-Z reference on everything you need to produce top-quality documents. Offering the expansive breadth of information found in The Chicago Manual of Style, but without the excessive detail and complexity, you'll find here more than 600 pages of instantly accessible, thoroughly useful information for getting any job done.With examples and cross-references throughout, the monumental, easy-access AMA Handbook of Business Writing is an indispensable desktop reference for every business professional. This invaluable resource gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audience. When it comes to writing, do you know how many businesspeople are just winging it? It clearly shows in sloppy grammar, incomprehensible language, poorly structured documents, shoddy research, and downright ugly formatting. Whether it's a simple business letter or a hefty annual report, poor writing looks bad for the organization, and it really looks bad for the person producing it. This is a remarkably comprehensive reference—-and remarkably easy to pinpoint the information you need to complete any writing project, such as: annual reports, newsletters, press releases, business plans, grant proposals, training manuals, PowerPoint presentations, or any piece of formal correspondence. The AMA Handbook of Business Writing is designed for businesspeople of every stripe, from marketing managers to human resources directors, from technical writers to public relations professionals, from administrative assistants to sales managers. This helpful guide is a complete A-to-Z reference on everything you need to produce top-quality documents. Offering the expansive breadth of information found in The Chicago Manual of Style, but without the excessive detail and complexity, you'll find here more than 600 pages of instantly accessible, thoroughly useful information for getting any job done. With examples and cross-references throughout, The AMA Handbook of Business Writing is an indispensable desktop reference for every business professional. Just because youre not a born writer doesnt mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals Business plans Presentations Press releases Memos Email Newsletters Collection Letters Sales materials And more Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating clichs, and much more. Just because you are not a born writer does not mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. This guide takes the guesswork out of more than 50 commonly used business documents, including: reports, proposals, business plans, presentations, press releases, memos, email, newsletters, collection letters, sales materials, and more. Arranged alphabetically and cross referenced for easier use, the book presents examples of how to (and how not to) create winning materials every time. The authors' step by step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show how pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more "With more than 800 alphabetical entries and nearly 100 sample documents, this book gives you quick, accessible guidelines to the entire writing process, from using correct grammar and style to formatting your document for clarity to writing effectively for a target audience."--Publisher
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