The Age of Netflix : Critical Essays on Streaming Media, Digital Delivery and Instant Access

In 2016, Netflix—with an already enormous footprint in the United States—expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media. Number of Words in Auth: 2 Formats : EPUB Number of Formats : 1 Has Cover : Yes Single Author : Cory Barker Original Source : Mirc Undernet New 01 31 A Sorted Author by LN, FN: Barker, Cory Title Length : 018 Title Parm D : The Age of Netflix Title Parm F : The Age of Netflix Num of Aut : 1 Title Parm B : ( Record ID : 8438 Uncomma Author : Cory Barker Title Parm A : The Age of Netflix In 2016, Netflix Expanded Its Online Streaming Video Service To 130 New Countries, Adding More Than 12 Million Subscribers In Nine Months And Bringing Its Total To 87 Million. In This Collection Of New Essays, Contributors Explore How Netflix Has Become A Cultural Institution And Transformed The Way We Consume Popular Media-- Introduction / Cory Barker And Myc Wiatrowski -- Pt. One: Netflix As Disruptor And As Cultural Institution -- From Primetime To Anytime : Streaming Video, Temporality And The Future Of Communal Television / Justin Grandinetti -- Terms Of Excess : Binge-viewing As Epic-viewing In The Netflix Era / Djoymi Baker -- Streaming Culture, The Centrifugal Development Of The Internet And Our Precarious Digital Future / Joseph Donica -- Pt. Two: Netflix As Producer And As Distributor -- Doing Time : Queer Temporalities And Orange Is The New Black / Maria San Filippo -- Netflix And Innovation In Arrested Development's Narrative Construction / Maíra Bianchini And Maria Carmem Jacob De Souza -- Circulating The Square : Digital Distribution As (potential) Activism / James N. Gilmore -- Pt. Three: Netflix As Narrowcaster And As Global Player -- Binge-watching In Practice : The Rituals, Motives And Feelings Of Streaming Video Viewers / Emil Steiner -- Narrowcasting, Millennials And The Personalization Of Genre In Digital Media / Alison N. Novak -- From Interactive Digital Television To Internet Instant Television : Netflix, Shifts In Power And Emerging Audience Practices From An Evolutionary Perspective / Vivi Theodoropoulou -- Digital Delivery In Mexico : A Global Newcomer Stirs The Local Giants / Elia Margarita Cornelio-marí. Edited By Cory Barker And Myc Wiatrowski. Includes Bibliographical References And Index. Collecting several new essays from scholars around the globe, this collection seeks to participate in the ongoing discourse about Netflix's place in contemporary culture. These contributors explore the intricacies of the enormous effect Netflix has had on how we consume popular media in the everyday world and examines the streaming giant as a disruptor and cultural institution.