The age of anxiety: a history of america's turbulent affair with tranquilizers /Andrea Tone

Anxious Americans have increasingly pursued peace of mind through pills and prescriptions. In 2006, the National Institute of Mental Health estimated that 40 million adult Americans suffer from an anxiety disorder in any given year: more than double the number thought to have such a disorder in 2001. Anti-anxiety drugs are a billion-dollar business. Yet as recently as 1955, when the first tranquilizer -- Miltown -- went on the market, pharmaceutical executives worried that there wouldn't't be interest in anxiety-relief. At mid-century, talk therapy remained the treatment of choice. But Miltown became a sensation -- the first psychotropic blockbuster in United States history. By 1957, Americans had filled 36 million prescriptions. Patients seeking made-to-order tranquility emptied drugstores, forcing pharmacists to post signs reading "more Miltown tomorrow." The drug's financial success and cultural impact revolutionized perceptions of anxiety and its treatment, inspiring the development of other lifestyle drugs including Valium and Prozac. In The Age of Anxiety, Andrea Tone draws on a broad array of original sources -- manufacturers' files, FDA reports, letters, government investigations, and interviews with inventors, physicians, patients, and activists -- to provide the first comprehensive account of the rise of America's tranquilizer culture. She transports readers from the bomb shelters of the Cold War to the scientific optimism of the Baby Boomers, to the "just say no" Puritanism of the late 1970s and 1980s. A vibrant history of America's long and turbulent affair with tranquilizers, The Age of Anxiety casts new light on what it has meant to seek synthetic solutions to everyday angst. "Our reliance on anti-anxiety medication is a creation of the last half-century. When the first tranquilizer - Miltown - went on the market in 1955, pharmaceutical executives worried that there wouldn't be interest in stress relief in the form of a pill. At mid-century, talk therapy remained the treatment of choice. But Miltown quickly became a sensation - the first psychotropic blockbuster in American history. Patients seeking made-to-order tranquility emptied drugstores of the medication, forcing pharmacists to post signs reading "more Miltown tomorrow." By 1957, Americans had filled 36 million prescriptions. The drug's success revolutionized perceptions of anxiety and its treatment, inspiring the development of, other lifestyle drugs including Valium and Prozac." "In The Age of Anxiety, historian Andrea Tone draws on a broad array of original sources - manufacturers' files, FDA reports, letters, government investigations, and interviews with inventors, physicians, patients, and activists - to provide the first comprehensive account of the rise of America's tranquilizer culture. She transports readers from the bomb shelters of the Cold War to the scientific optimism of the Baby Boom generation, to the "just-sayno" pharmaceutical Puritanism of the late 1970s and 1980s to contemporary debates about anxiety and the newest drugs to treat it."--Jacket The definitive history of America's tranquilizer culture?from the Miltown sensation in the 1950s to Valium in the 1960s and 1970s to Xanax in the twenty-first century