The Accidental Creative : How to Be Brilliant at a Moment's Notice

'Todd Henry has spent years breaking down the secrets of highly effective creatives. Read this book and prepare to ramp up your brilliance!' 'Chris Guillebeau, author of The Art of Nonconformity Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn't working properly. For the most part, we go about our daily tasks and everything just 'works.' Until it doesn't. Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that we'll be accessible 24/7, and as a result we frequently feel like we're 'always on.' Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you're a creative by trade or an 'accidental creative, ' this book will help you quickly and effectively integrate new ideas into your daily life. "You go to work each day tasked with (1) inventing brilliant solutions that (2) meet specific objectives by (3) defined deadlines. If you do this successfully you get to keep your job. If you don't, you get to work on your resume. The moment you exchange your creative efforts for money, you enter a world where you will have to be brilliant at a moment's notice. (no pressure, right?)" It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. The Accidental Creative teaches effective practices that support your creative process.You'll discover how - Focus in on your most critical work and reclaim your attention.- Develop stimulating relationships that will lead to creative insights.- Effectively manage your energy so that you are always ready to engage.- Curate stimuli that help you stay mentally focused.- Leverage your hours wisely and effectively to eliminate creativity drains. The Accidental Creative is your guide to staying fresh and doing your best work each day.

Have better ideas, faster, without the stress and burnout.

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand.

Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements:

• Focus: Begin with your end goal in mind.
• Relationships: Build stimulating relationships and ideas will follow.
• Energy: Manage it as your most valuable resource.
• Stimuli: Structure the right "inputs" to maximize creative output.
• Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.

Have better ideas, faster, without the stress and burnout. It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements: *Focus: Begin with your end goal in mind. *Relationships: Build stimulating relationships and ideas will follow. *Energy: Manage it as your most valuable resource. *Stimuli: Structure the right inputs to maximize creative output. *Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible. The challenges of creative work The challenges of team work The side effects : dealing with the assassins of creativity Focus : honing in on what's critical Relationships : being brilliant together Energy : your invisible ally Stimuli : what goes in must come out Hours : they're the currency of productivity Putting it all together : the checkpoints Cover bands don't change the world. Outlines a method for tapping one's creative potential in order to generate ideas without undue stress, providing coverage of such strategies as beginning with an end goal in mind, and managing energy efficiently.