The 80/20 Principle and 92 Other Powerful Laws of Nature: The Science of Success

Insight from science for business successIn a brand new Preface, bestselling author Richard Koch describes a paradigm shift in business, whereby intuition is more important than analysis, ideas and product trump strategy, and influence is superior to control.In this essential companion to his bestselling The 80/20 Principle - the radical power law that helped thousands of people achieve more by doing less - Koch illuminates 92 other universal principles and laws to promote the science of success in an increasingly challenging business environment. From natural selection to genes and memes, from Newtonian physics to chaos and co-opetition, Koch demonstrates, in both theory and practice, what science can teach business: - Why growth is much easier to find than sustain- Why co-operating is better than competing- How there are infinite ways to fail, but also multiple ways to succeed In this follow-up to his best-selling "The 80/20 Principle," the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying ninety-two other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace? This is a must-have book for business leaders looking for clear, evidence-based reasoning that explains why some companies seem to find success everywhere they turn, while others don't make progress. In this sequel to the bestselling ""The 80/20 Principle"", Richard Koch reveals how things really work - the universal, powerful patterns in nature, society, organizations and markets, the power laws - that can be applied successfully to life and business in the early 21st century. In this rich and kaleidoscopic synthesis of science and business, Richard Koch has given us fresh, powerful and unique accomplishmen - he has provided something never before codified, the actual science of success "A compelling look at how laws of nature can be applied to business with uncommon and startling success"--Publisher's description