روش ۳G: رویا، مردم و فرهنگ: مقدمه‌ای بر سبک مدیریت سه‌گانه‌ای که برخی از مهم‌ترین نمادهای سرمایه‌داری آمریکایی را در اختیار گرفته‌اند

The 3G Way is an introduction to the management style developed by three Brazilian entrepreneurs who took over some of the main icons of American capitalism: Anheuser Busch, Heinz and Burger King. For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic'The Five Competitive Forces That Shape Strategy,'as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership. This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time.This collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known—frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between strategy and leadership. For the past fifteen years, Michael Porter's work has defined our fundamental understanding of competition and competitive strategy. Presented here for the first time as a collective whole are a dozen articles, two entirely new pieces together with ten of Porter's articles from the Harvard Business Review, as well as an introduction from Porter, his first statement on how the parts of his work fit together. To read through this collection is to experience Porter at work: we see firsthand as his important theories take shape, deepen, and evolve over time. Porter addresses the important issues of competition, from company strategy to the relationship between competition and environmental regulation to the counterintuitive role of geography in the global economy. At once eloquent and convincing, these essays help us to examine and understand the essence of competition. On Competition offers the intellectual foundations for company and country strategies for the years ahead On Competition brings together, for the first time, more than a dozen of Porter's articles; two entirely new pieces written especially for this collection as well as eleven of his landmark articles from the Harvard Business Review. In addition, Porter contributes a special introduction, his first statement of how the whole range of his work fits together. These essays develop some consistent themes: the key to profitability and growth - indeed to survival - is to stake out, and then constantly improve upon, a distinctive competitive position; prosperity arises from the ability to continually improve productivity; and much societal progress comes primarily through private-sector innovation. These themes have proven robust despite dramatic changes in the competitive landscape. On Competition will continue to provide the intellectual foundation for company and country strategies for years to come. Porter was the first to bridge the field of industrial organization with the field of management, effectively forging the new field of competitive strategy