فناوری‌های ملاقات و رویداد قرن بیست و یکم: ابزارهای قدرتمند برای برنامه‌ریزی، بازاریابی و ارزیابی بهتر

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as * How to harness the power of social media * How to use crowdsourcing effectively * How to choose appropriate room layout design software * How to manage and use guest-generated content * How to measure and evaluate your success * How to choose meeting registration software * How to promote your meeting with blogs, websites, podcasts, and more * How to hold virtual meetings and events * How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address. Here Is The First Book In The Field Of Meeting And Event Education To Specifically And Comprehensively Address The Area Of Technology. This Volume Includes Examples Of Technology Platforms, Software, Cloud-based Systems, Case Studies, Checklists, Financial Investments, Educational Resources, And Many Other Helpful And Valuable Information. Each Of The 10 Chapters Addresses Through Technology The Key Competencies (standards) Of The Meeting Professionals International's Event Management International Competency Standards (emics). Each Technology Platform Directly Supports One Of The Standards Identified Through Emics To Ensure A Correct Fit With Current And Future Industry Expectations. The Area Of Meeting And Event Technology Is A Fast-growing Component Of The Meetings, Incentives, Conventions And Exhibition (mice) Industry, And The 21st Century Meeting And Event Technologies Will Be An Essential Resource For Hospitality Students And Business Professionals.^ Key Features Include: Addresses The Meeting Professionals International's Meeting And Business Event Competency Standards; Provides Examples And Applications Of Meeting Technology Platforms And Software; Includes Numerous Case Studies Illustrating The Application Of Meeting Technology; Shares Valuable Knowledge On Effective Marketing Of Meetings And Events, Including Search Engine Optimization Techniques; Discusses Planning Meeting Registration Methods Through Technology. This Textbook Will Help Both Students And Entry-level Meeting And Event Industry Professionals Better Understand This Critical Topic. This Book Is Also Suitable For Classroom Use. The Textbook Includes Numerous Checklists, Charts, And Graphs To Provide A More Illustrative Approach For The Reader. Each Chapter Includes Carefully Selected And Prepared Endnotes To Encourage Readers To Discuss, Problem Solve, And Direct You To Additional Resources.^ The Authors Have Also Provide Interviews And Video Capture Of Many Of The Key Individuals Featured In This Text. A Powerpoint Slide For Each Chapter Is Available As A Teaching Resource For Instructors. Key Learning Outcomes And Suggested Tasks For Students Are Listed At The End Of Each Chapter Within This Book. References And Other Sources For Further Information Are Also Provided.-- Machine Generated Contents Note: Pt. I Traditions And Trajectory Of Meeting And Event Technology -- Ch. 1 History Of Meeting And Event Technology -- Ch. 2 Using The Right Technology For The Right Purpose -- Ch. 3 Meeting And Event Search Engine Optimization -- Ch. 4 Venue And Suppliers Search Engine Technology -- Pt. Ii Meeting And Event Technology For Design, Planning, And Evaluation -- Ch. 5 Meeting And Event Design Technology -- Ch. 6 Meeting And Event Administration Technology Solutions (intranet And Other Internal Solutions) -- Ch. 7 Virtual Meetings And Events -- Ch. 8 Evaluation Of Meeting And Event Technology -- Pt. Iii Successful Marketing Of Meetings And Events Through Technology -- Ch. 9 Marketing With Wikis, Websites, Blogs, And Podcasts -- Ch. 10 Meeting And Event Social Media And Network Technology Solutions -- Ch. 11 Mobile Applications For Meeting And Event Marketing -- Ch. 12 Guest-generated Content -- Ch. 13 Registration And Transaction Systems -- Ch. 14 Crowdsourcing For Events -- Pt. Iv Future Of Meeting And Event Technology: Case Studies And Additional Resources -- Ch. 15 Futuristic Tech Trends That Will Influence Our Events. Seungwon Shawn Lee, Phd, Dessislava Boshnakova, Phd, Joe Goldblatt Edd. Includes Bibliographical References And Index. Content: Foreword by Corbin Ball. Preface. Introduction. Part I: The Traditions and Trajectory of Meeting and Event Technology. 1. The History of Meeting and Event Technology. 2. Using the Right Technology for the Right Purpose . 3. Meeting and Event Search Engine Optimization. 4. Venue and Suppliers Search Technology. Part II: Meeting and Event Technology for Design, Planning, and Evaluation. 5. Meeting and Event Design Technology. 6. Meeting and Event Administration Technology Solutions (Intranet and other internal solutions) . 7. Virtual Meeting and Events. 8. Evaluation of Meeting and Event Technology. Part III: Successful Marketing of Meetings and Events through Technology. 9. Marketing with Wikis, Websites, Blogs and Podcasts. 10. Meeting and Event Social Media and Network Technology Solutions. 11. Mobile Applications for Meeting and Event Marketing. 12. Guest-Generated Content. 13. Registration and Transaction Systems. 14. Crowdsourcing for Events. Part IV: The Future of Meeting and Events Technology: Case Studies and Additional Resources. 15. Futuristic tech trends that will influence our events. Meeting and Event Technology: Case Studies.