The 2013 restaurant, food & beverage market research handbook : an annual strategic planning and reference handbook

With a thorough and in-depth analysis of the $660 billion restaurant and foodservice industry, Restaurant, Food & Beverage Market Research Handbook 2013 provides consumer spending data, market forecasts, and trends assessments for all segments. The handbook will guide restaurant business development with its analysis of menu trends, culinary themes, alcoholic and refreshment beverage trends, and promotional strategies. The trends assessments include discussions of consumer behavioral trends, dining trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan area are provided.