The 2005 Economic and Product Market Databook for Saint John's, Canada

Market Potential Estimation MethodologyOverviewThis study covers the outlook for products and services in Saint John's. Estimates reported are given for the latent demand, or potential industry earnings (P.I.E.), for Saint John's across hundreds of categories (in millions of U.S. dollars) and of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a Saint John's vis-a-vis the world. Using econometric models which project fundamental economic dynamics, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.This study does not report actual sales data, but give, however, my estimates for the latent demand, or the P.I.E. for a variety of categories. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.What is Latent Demand and the P.I.E.?The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the to What is Latent Demand and the P.I.E.?......Page 19 The Methodology......Page 20 Step 1. Product Definition and Data Collection......Page 21 Step 3. Filling in Missing Values......Page 22 Step 5. Fixed-Parameter Linear Estimation......Page 23 Step 6. Aggregation and Benchmarking......Page 24 SUMMARY RANKINGS......Page 25 ACTIVITIES RELATED TO CREDIT INTERMEDIATION......Page 38 ADVERTISING AGENCIES......Page 39 AFTER-SUN MOISTURIZERS AND TAN-EXTENDER CREAMS......Page 40 AIR FRESHENERS......Page 41 ALCOHOLIC BEVERAGES......Page 42 ALCOHOLIC SPIRITS......Page 43 ANALGESICS......Page 44 ANTIPERSPIRANTS AND DEODORANTS......Page 45 ART DEALERS......Page 46 AUTOMOBILE AND LIGHT DUTY MOTOR VEHICLE MANUFACTURING......Page 47 AUTOMOTIVE BODY, PAINT, INTERIOR, AND GLASS REPAIR......Page 48 AUTOMOTIVE MECHANICAL AND ELECTRICAL REPAIR AND MAINTENANCE......Page 49 AUTOMOTIVE PRODUCTS......Page 50 BABY DIAPERS......Page 51 BAKED GOODS......Page 52 BAKERY PRODUCTS......Page 53 BATH AND SKIN CARE PRODUCTS FOR BABIES AND CHILDREN......Page 54 BEER......Page 55 BLANK AUDIO CASSETTES......Page 56 BODY CARE PRODUCTS......Page 57 BOOK, PERIODICAL, AND MUSIC STORES......Page 58 BOOKSTORES AND STATIONERY STORES......Page 59 BREAD......Page 60 BREAKFAST CEREALS......Page 61 BUILDING INSPECTION SERVICES......Page 62 BUSINESS SUPPORT SERVICES......Page 63 BUTTER......Page 64 CAMCORDERS......Page 65 CAMERAS......Page 66 CANDY......Page 67 CANNED FISH AND SEAFOOD......Page 68 CANNED FRUIT......Page 69 CANNED PASTA......Page 70 CANNED SOUP......Page 71 CANNED VEGETABLES......Page 72 CARBONATED SOFT DRINKS......Page 73 CARPET AND UPHOLSTERY CLEANING SERVICES......Page 74 CATALOG AND MAIL ORDER RETAIL SALES......Page 75 CEMETERIES AND CREMATORIES......Page 76 CHEESE......Page 77 CHILDREN'S AND INFANTS' CLOTHING STORES......Page 78 CHILLED FOOD......Page 79 CHILLED READY MEALS......Page 80 CHILLED, PROCESSED MEATS AND MEAT SUBSTITUTES......Page 81 CHLORINE BLEACH CLEANING PRODUCTS......Page 82 CIGARETTES......Page 83 CITRUS FRUIT......Page 84 CLOTHING......Page 85 CLOTHING ACCESSORIES STORES......Page 86 COFFEE......Page 87 COLLECTION AGENCIES......Page 88 COMPUTER AND ELECTRONICS RETAILERS......Page 89 CONCRETE CONTRACTORS......Page 90 CONTACT LENSES......Page 91 CONVENIENCE STORES......Page 92 COOKIES AND CRACKERS......Page 93 COSMETICS AND TOILETRIES......Page 94 COSMETICS, BEAUTY SUPPLIES, AND PERFUME STORES......Page 95 COTTON BALLS AND PADS......Page 96 CREDIT BUREAUS......Page 97 DAIRY AND SOY PRODUCTS......Page 98 DAIRY-BASED AND SOY-BASED DESSERTS......Page 99 DEHYDRATED SOUP......Page 100 DENTURE FIXATIVES AND CLEANSERS......Page 101 DEPOSITORY CREDIT INTERMEDIATION......Page 102 DESKTOP PERSONAL COMPUTERS......Page 103 DIAPER SERVICE......Page 104 DIGITAL CAMERAS......Page 105 DIRECT MAIL ADVERTISING......Page 106 DISCOUNT STORES......Page 107 DISHWASHER ADDITIVES......Page 108 DISHWASHING LIQUID AND SCOURING AIDS......Page 109 DOG FOOD AND CAT FOOD......Page 110 DRIED FOOD......Page 111 DRIED READY MEALS......Page 112 DRINK CONCENTRATES......Page 113 DRY CLEANING AND LAUNDRY SERVICES EXCLUDING COIN-OPERATED SE......Page 114 ELECTRIC BULK POWER TRANSMISSION AND CONTROL......Page 115 ELECTRICAL CONTRACTORS......Page 116 ENGINEERING SERVICES......Page 117 ETHNIC HAIR CARE PRODUCTS......Page 118 EXTERMINATING AND PEST CONTROL SERVICES......Page 119 FACIAL CLEANSERS AND MOISTURIZERS......Page 120 FAMILY CLOTHING STORES......Page 121 FILM CAMERAS......Page 122 FISH MARKETS......Page 123 FLAVORED ALCOHOLIC BEVERAGES......Page 124 FLOOR COVERINGS......Page 125 FOOD PROCESSORS AND PREPARATION APPLIANCES......Page 126 FOOTWEAR......Page 127 FOSSIL FUEL POWERED ELECTRIC POWER GENERATION......Page 128 FRESH BEEF AND VEAL......Page 129 FRESH FRUIT......Page 130 FRESH PORK......Page 131 FRESH POULTRY......Page 132 FRESH TOMATOES......Page 133 FRESH, CHILLED, AND FROZEN FISH......Page 134 FROZEN DESSERTS......Page 135 FROZEN POTATOES......Page 136 FROZEN, PROCESSED FISH AND SEAFOOD......Page 137 FRUIT JAMS, JELLIES, AND PRESERVES......Page 138 FURNITURE......Page 139 FURNITURE POLISH......Page 140 GASOLINE......Page 141 GENERAL FREIGHT TRUCKING......Page 142 GIFT, NOVELTY, AND SOUVENIR STORES......Page 143 GOLD ORE AND SILVER ORE MINING......Page 144 GRAPHIC DESIGN SERVICES......Page 145 GROCERY DISCOUNTERS......Page 146 HAIR CONDITIONERS......Page 147 HAIR TINTING AND COLORING PRODUCTS......Page 148 HAND LOTION......Page 149 HARDWARE STORES......Page 150 HEAVY-DUTY TRUCK MANUFACTURING......Page 151 HOBBY, TOY, AND GAME STORES......Page 152 HOME IMPROVEMENT RETAILERS......Page 153 HOME PERMANENTS AND RELAXERS FOR HAIR......Page 154 HONEY......Page 155 HOUSEHOLD AUDIO......Page 156 HOUSEHOLD CLEANING SUPPLIES......Page 157 HOUSEHOLD TEXTILES AND SOFT FURNISHINGS......Page 158 IN-CAR ENTERTAINMENT AFTERMARKET......Page 159 INDUSTRIAL DESIGN SERVICES......Page 160 INSTANT NOODLES......Page 161 INSURANCE AGENCIES AND BROKERAGES......Page 162 INTERIOR DESIGN SERVICES......Page 163 IRON ORE MINING......Page 164 JEWELRY......Page 165 JEWELRY, LUGGAGE, AND LEATHER GOODS STORES......Page 166 KNITWEAR......Page 167 LARGE HOUSEHOLD APPLIANCES......Page 168 LAUNDRY BOOSTERS AND ANCILLARIES......Page 169 LAWN AND GARDEN EQUIPMENT AND SUPPLIES STORES......Page 170 LEGAL SERVICES EXCLUDING LAWYERS AND ATTORNEYS......Page 171 LIGHT TRUCK AND UTILITY VEHICLE MANUFACTURING......Page 172 LIP AND MULTIUSE COLOR COSMETICS......Page 173 LIQUOR STORES, PERFUMERIES, AND OTHER NON-FOOD RETAILERS......Page 174 LP VINYL RECORD ALBUMS......Page 175 MAGAZINES......Page 176 MANUFACTURED MOBILE HOME DEALERS......Page 177 MANUFACTURING PAPER BAGS AND COATED OR LAMINATED PAPER......Page 178 MANUFACTURING VEHICULAR LIGHTING FIXTURES......Page 179 MARKETING RESEARCH AND PUBLIC OPINION POLLING......Page 180 MEAL REPLACEMENT PRODUCTS......Page 181 MEAT MARKETS AND DELICATESSENS......Page 182 MEDIA SALES REPRESENTATIVES......Page 183 MEN'S AFTER SHAVE......Page 184 MEN'S CLOTHING STORES......Page 185 MEN'S SHAVING PREPARATIONS......Page 186 METAL POLISH......Page 187 MILD DETERGENTS......Page 188 MINI-DISC PLAYERS......Page 189 MODEMS......Page 190 MOTOR HOME MANUFACTURING......Page 191 MOUTHWASHES AND DENTAL RINSES......Page 192 MUSIC AND VIDEO GAME STORES......Page 193 MUSICAL INSTRUMENT AND SUPPLIES STORES......Page 194 NAIL POLISH AND HOME MANICURE PRODUCTS......Page 195 NEW CAR DEALERS......Page 196 NEWSSTANDS......Page 197 NON-DEPOSITORY CREDIT INTERMEDIATION......Page 198 NON-METALLIC MINERAL MINING AND QUARRYING......Page 199 NUCLEAR ELECTRIC POWER GENERATION......Page 200 OFFICE SUPPLIES AND STATIONERY STORES......Page 201 OLIVE OIL......Page 202 ORAL HYGIENE PRODUCTS......Page 203 OUTDOOR POWER EQUIPMENT STORES......Page 204 OVER-THE-COUNTER HEALTH CARE PRODUCTS......Page 205 PACKAGING AND LABELING SERVICES......Page 206 PAINT AND WALLPAPER STORES......Page 207 PAPER MILLS......Page 208 PAPER TOWELS......Page 209 PARKING LOTS, GARAGES, AND VALET PARKING SERVICES......Page 210 PERSONAL CARE SERVICES......Page 211 PERSONAL STATIONERY......Page 212 PERSONAL STEREOS WITHOUT CD PLAYERS......Page 213 PET CARE PRODUCTS......Page 214 PHARMACIES AND DRUG STORES......Page 215 PHOTOGRAPHIC FILM......Page 216 PLAIN NOODLES......Page 217 PLUMBING, HEATING, AND AIR CONDITIONING CONTRACTORS......Page 218 PORTABLE CASSETTE, RADIO, AND CD PLAYERS......Page 219 POTATO CHIPS......Page 220 PRE-RECORDED CASSETTES......Page 221 PRESCRIPTION EYEGLASS FRAMES......Page 222 PRINTERS......Page 223 PULP MILLS......Page 224 REAL ESTATE INVESTMENT TRUSTS......Page 225 RECORDED MUSIC......Page 226 REFRIGERATION APPLIANCES......Page 227 REPAIR AND MAINTENANCE OF HOME AND GARDEN EQUIPMENT AND APPL......Page 228 RETAIL COOPERATIVES......Page 229 RETAIL FOOD SALES......Page 230 RETAILERS OF CLOTHING, CLOTHING ACCESSORIES, LEATHERWEAR, AN......Page 231 REWRITABLE COMPACT DISC MEDIA (CD-RWS)......Page 232 ROOFING, SIDING, AND SHEET METAL CONTRACTORS......Page 233 SANDWICH SPREADS......Page 234 SAVORY SNACKS......Page 235 SCANNERS......Page 236 SELF-TANNING PRODUCTS......Page 237 SEWAGE TREATMENT FACILITIES......Page 238 SHAVING RAZORS AND DEPILATORS......Page 239 SHOE POLISH......Page 240 SMALL COOKING APPLIANCES......Page 241 SMALL PET FOOD......Page 242 SOCKS, STOCKINGS, AND TIGHTS......Page 243 SOFT DRINKS......Page 244 SOLID AND SEMI-SOLID COOKING FATS......Page 245 SPECIALTY FOOD STORES......Page 246 SPORTING GOODS, HOBBY, AND MUSICAL INSTRUMENT STORES......Page 247 SPREADABLE OILS AND FATS......Page 248 STONE MINING AND QUARRYING......Page 249 SUN CARE PRODUCTS......Page 250 SUNGLASSES......Page 251 SUPERMARKETS AND GROCERY STORES EXCLUDING CONVENIENCE STORES......Page 252 SURVEYING AND MAPPING SERVICES EXCLUDING GEOPHYSICAL SERVICE......Page 253 TEA......Page 254 TELEVISIONS......Page 255 TIRE DEALERS......Page 256 TOBACCO PRODUCTS......Page 257 TOILET PAPER......Page 258 TOOTHPASTE......Page 259 TOYS AND GAMES......Page 260 TRANSLATION AND INTERPRETATION SERVICES......Page 261 TRUCK TRAILER MANUFACTURING......Page 262 USED CAR DEALERS......Page 263 VEGETABLE AND SEED OILS......Page 264 VIDEO GAMES AND VIDEO GAME CONSOLES......Page 265 VITAMINS AND DIETARY SUPPLEMENTS......Page 266 WATER SUPPLY AND IRRIGATION SYSTEMS......Page 267 WINE......Page 268 WOMEN'S AND GIRLS' OUTERWEAR......Page 269 WOMEN'S HAIR REMOVAL PRODUCTS......Page 270 WRITING INSTRUMENTS......Page 271 YOGURT......Page 272 DEFINITION OF TERMS......Page 273 Disclaimers & Safe Harbor......Page 312 Icon Group Ltd. 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