The 1980ℓ́ℓs: A Decade of Marketing Challenges : Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme __The 1980’s: A Decade of Marketing Challenges__. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the __Journal of the Academy of Marketing Science (JAMS)__ and __AMS Review__. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Front Matter....Pages i-xviii Retailers and Energy Conservation- A Second Look....Pages 1-4 A Comparative Analysis of Select Channel Management Practices in Firms from Five Industry Groups....Pages 5-8 Swap Meets—Fun and Profit: The Retailing Institution of the 1980s....Pages 9-13 Using the Price/Quantity Model to Indicate Power in Marketing Channels....Pages 14-19 Demand Characteristics as Determinants of Behavior: An Unconscious Effect....Pages 20-23 Determining the Salience of Relevant Referents....Pages 24-24 The Effects of Time on the Stability of the Determinants of Intention....Pages 25-27 Key Dimensions of the Neighborhood Store Image....Pages 28-32 Information Seeking Strategies for an Innovative Product within the Husband-Wife Dyad....Pages 33-36 Decision-Making Influence of Husband and Wives within Older Family Dyads: A Study of the Decision to Purchase Vacation Travel....Pages 37-41 Conceptualizing Elderly Buyer Behavior....Pages 42-44 White/Blue Collar Class Status and Customers’ Preference and Usage Behavior Toward Banking Methods: An Attitude Orientation....Pages 45-49 The Differential Impact of Beliefs on Intentions to Try and Intentions to Adopt Cigarettes....Pages 50-52 Contrasting Customer Preceived Store Image with Management’s Self Perception: A Diagnostic Approach....Pages 53-58 Examining Social Setting and Product Reference via Conjoint Analysis An Empirical Study of Restaurant Patronage....Pages 59-63 A Preliminary Investigation of Perceived Risk Differences in the First Order and Second Order Retai1 Markets....Pages 64-67 Industrial Consumer Behavior: Toward an Improved Model....Pages 68-73 C.B.U. New Non-Food Product Adoption Decisions....Pages 74-77 Integer Coal Programming for Media Selection in the Industrial Electronics Market: Ameliorating Conflicting Management Preferences....Pages 78-80 Norwegians and the Common Market....Pages 81-84 U.S. Export Trading Company: A Model of Export Promotion in the 80’s....Pages 85-90 Information Use Behavior of Smaller Nonexporting Firms: An Empirical Study....Pages 91-96 A Study of the Perceptions of Selected Small Massachusetts Manufacturers Toward Exporting....Pages 97-100 The Decision to Discontinue Exporting: The Experience of the Smaller Manufacturing Firm in the Southeastern United States....Pages 101-104 Marketing Alternatives to Interventionism....Pages 105-107 Dial Your Successful Small Business Marketer: The Classroom Telephone Interview....Pages 108-111 A Multiple Discriminant Analysis Prediction of Performance in Principles of Marketing....Pages 112-115 Exploring College Student Satisfaction A Multi-Attribute Approach....Pages 116-120 Using Experiential Exercises to Teach Professional Selling....Pages 121-125 International Marketing Seminar for University Students and Business Practioners....Pages 126-127 Dimensions of Career Choice Considerations for Male and Female Business Students....Pages 128-130 The Importance of Consumer Behavior Compared to Other Business Courses....Pages 131-134 Frequent vs. Infrequent Flyers: An Example of Perceptual Segmentation....Pages 135-138 Women Comprise Unlimited Sales Talent Pool but Need Special Leadership....Pages 139-142 Assessing Consumer Preferences for Live Music....Pages 143-147 Determinants of Retail Salespeople’s Role Conflict and Ambiguity....Pages 148-152 Cost Effectiveness of Marketing Channels Used by the Property and Liability Insurance Industry....Pages 153-155 Logistics Modeling in the 1980’s: A Decade of Challenges....Pages 156-160 Psychographics: Valid by Definition and Reliable by Technique....Pages 161-166 Market Segmentation: A New Look at an Old Topic....Pages 167-170 Using a Marketing Methodology to Measure Accounting Goodwill....Pages 171-174 The Consumer Socialization Process in the Child-Youth Market and Its Strategic Implications for Retailers....Pages 175-180 Sex Roles in Advertising: Additional Evidence....Pages 181-183 Multiple Regression Analysis as a Retail Site Selection Method: An Empirical Review....Pages 184-187 An Empirical Examination of the Influence of Job Characteristics on Salesperson Motivation....Pages 188-192 Licensing: A Marketing Bonanza?....Pages 193-195 An Assessment of the Significance of Impulse Purchasing for Convenience Store Retailers....Pages 196-199 A Comparison Via Replication Analysis of Predictive Models of Real Estate Selling Prices, Multiple Correlation Weights Versus Simple Correlation Weights....Pages 200-202 The Convergent Validity of Selected Methods of Determinant Attribute Identification: Some Preliminary Findings....Pages 203-207 Semantic Quantification: A Cross-Cultural Perspective....Pages 208-210 Task Complexity in Conjoint Vignettes: Some Empirical Findings with Marketing Implications....Pages 211-213 Sequence, Pole and Context Effects in Similarities Ratings....Pages 214-217 Microcomputer Support for Small Business Marketing Information and Research....Pages 218-220 A longitudinal Study of the Stability of Psychographic Dimensions....Pages 221-224 The Quality Perceptions of U.S. and Foreign Cars in the U.S. and Japan....Pages 225-230 Obesity and Social Marketing an AID Approach to Segmentation....Pages 231-231 Location as a Factor in the Marketing of Physicians’ Services....Pages 232-236 How the Health Care Industry Can Learn from Marketing Mistakes that Businesses Make....Pages 237-237 Preventive Health Care: A Marketing Approach....Pages 238-238 Corrective Advertising: The Canadian Situation....Pages 239-243 A Simulation Study of the Relationship Between Advertising and Seller Concentration....Pages 244-246 Comparative Analysis of Advertising Agency Systems in Multiple Environments....Pages 247-252 The Use of Blacks in Magazine Advertising: Some Changes in the 1970 to 1980 Period....Pages 253-256 An Experimental Investigation of Sex Differences in Recall of Verbal versus Visual Advertising Stimuli: A Content Analysis Approach....Pages 257-260 A Standardized Measure of Sex Role Prescriptions....Pages 261-266 Some Correlates of Consumer Dissatisfaction with Retail Complaint Handling Performance....Pages 267-270 The Effects of Corrective Advertising on Company and FTC Images....Pages 271-276 Nutrition Labeling: An Evaluation of Consumer Attitudes....Pages 277-281 Competition Between Original Brands and Generics in Pharmaceuticals: Analysis and Policy Implications....Pages 282-285 Needed: A Rational American Maritime Policy for Trade and for Defense....Pages 286-290 Modeling and Forecasting Sales After a Major Market Change....Pages 291-293 Poisson Forecasting Models: An Introduction....Pages 294-297 The Education of the Young Consumer: A Children’s Viewpoint....Pages 298-298 Who’s in the Promotion of Public Signs....Pages 299-299 Product Safety Regulations and Product Liability Actions: An Empirical Analysis....Pages 300-300 LAFTA and the U.S. Firms....Pages 301-301 Forecasting of Consumer Behavior under Uncertainty....Pages 302-302 The Impact of Changing Products Liability Laws on Channel Members....Pages 303-303 Decision Makers in Smaller Sized Firms....Pages 304-304 The Effect of Advanced Written Notification on Mail Survey Response and Item Omission Rates....Pages 305-305 The Applicability of Social Judgment Theory to Advertising....Pages 306-306 Human Values and Use of Time....Pages 307-307 A Perspective on Appropriate Technology Transfers Problems and Propositions....Pages 308-308 Comparison of the Market Structure of Lebanon before and after the Civil War of 1975....Pages 309-309 Conjoint Measurement of Mail Survey: An Empirical Investigation of Alternative Instruments....Pages 310-310 The Need for Product Adaptation to Meet Changing Consumer Purchase Intentions in the 1980’s - The Automobile - A Case Study....Pages 311-311 Foreign Direct Investment in the U.S. - Strategic Problems and Issues....Pages 312-312 Retail Thieves: By Their Tricks Ye Shall Know Them....Pages 313-313 The Non-Avallability of Advertised Specials: Grocery Shopper Attitudes vs. Food Chains Executive Opinions....Pages 314-314 Commercial Banks and Caribbean Trade....Pages 315-315 Retail Education: Bridging the Gap....Pages 316-316 The Deviant Consumer: Problems, Prospects, and Priorities for Management Action and Marketing Research....Pages 317-317 Retailing in the 1980’s: A Buyer’s Perspective....Pages 318-318 French Students’ Perception of Success Criteria in a Marketing Career....Pages 319-319 Marketing and the New Woman....Pages 320-320 The Next Fifty Years for Marketing in Latin America: Prospects, Developments, and Predictions....Pages 321-321 A Study of Consumer Perception of the Service/Producer Unity Concept....Pages 322-322 Response and Item Omission Rates for Format Justified Questionnaires....Pages 323-323 Response Quality of Confidential and Complex Questions....Pages 324-324 A Segmentation Approach to the Mexican-American Market....Pages 325-326 Positioning: Some Conceptual Observation with an Illustration....Pages 327-333 The Major (Largest? Best?) Consumer Markets - Where Are They?....Pages 334-339 Government Procurement Policies: An Invisible Barrier to US Exports in the 1980’s....Pages 340-343 Back Matter....Pages 344-345 Annotation This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980ђ́ةs: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Acadемуђ́ةs fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980ĺls: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academyĺls fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science