۱۲ اسلاید جادویی: رازهای داخلی برای جمع‌آوری سرمایه رشد

Author Paul Getty has seen thousands of brilliant founding CEOs present to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans fail to create a good first impression, deliver poor presentations, tell lengthy stories that put investors to sleep, and fail to address the critical issues sophisticated investors are most eager to hear about. If only they'd read __The Twelve Magic Slides: Insider Secrets for Raising Growth Capital.__ Getty's slide topics—developed while coaching hundreds of company founders to fundraising success—cover each of the twelve key themes investors want to know about in depth before they part with their hard-earned money: the problem you see, your solution to it, the resulting business opportunity, the amount of money you need to grow the firm, and the potential returns for investors, among others. Getty, managing director of Satwik Capital Advisors in San Jose, California, shows that properly developing each slide—and the thinking behind it—can get you the investment capital required to vault your company to the next level. But __The Twelve Magic Slides__ is more than a book about how raise money from professional investors. It presents a whole new way of how to think about and develop a successful startup. Regardless, it will show you better ways to accomplish your goals and increase the chances you’ll get the green light from investors. Whether you are seeking startup funding from the angel down the street, or trying to convince investment bankers to help take you public, __The Twelve Magic Slides__ provides a clear step-by-step process that will enable you to: * Identify the key elements of the business that must be developed to attract external capital * Understand the critical dos and don’ts CEOs must know to sell their story to investors in a quick and efficient manner * Create twelve perfect slides and a presentation that secures investor interest from the start and gives them plenty of reasons to write you a check You need to find money to fund your company’s growth. Investors need to find entrepreneurs and ideas they can believe in. __The Twelve Magic Slides__ presents a proven method for attracting funds from angel investors, venture capital firms, private equity firms, and institutional investors. It will give you the knowledge and confidence you need to ask for—and receive—the capital you need to launch or grow a business. Annotation Author Paul Getty has seen thousands of brilliantnbsp;founding CEOs prein a quick and efficient manner Create twelve perfect slides and a presentation thatnbsp;securesnbsp;investor interest from the start and gives them plenty of reasons to write you a check You need to find money to fund your company''s growth. Investors need to find entrepreneurs and ideas they can believe in. The Twelve Magic Slidesnbsp;presents a proven method for attracting funds from angel investors, venture capital firms, private equity firms, and institutional investors. Itnbsp;will give you the knowledge and confidence you need to ask for--and receive--thenbsp;capital you need to launch or grow a business. What you''ll learn The twelve slide topicsnbsp;that will answer the most critical questions for investors and get them to open up their wallets. What investors are really looking for in the projects they fund. How to define and presentnbsp;a problem, solution, and opportunity that compels backers to fund your company. How to build and showcase a credible lesent to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans fail to create a good first impression, deliver poor presentations, tell lengthy stories that put investors to sleep, and fail to address the critical issues sophisticated investors are most eager to hear about. If only they''d read The Twelve Magic Slides: Insider Secrets for Raising Growth Capital. Getty''s slide topics--developed while coaching hundreds of company founders to fundraising success--cover each ofnbsp;the twelve key themes investorsnbsp;want tonbsp;know about in depth before they part with their hard-earned money: the problem you see, your solution to it, the resulting business opportunity, the amount of money you need to grow the firm, and the potential returns for investors, among others.nbsp;Getty, managing director of Satwik Capital Advisors in San Jose, California, shows that properlynbsp;developing each slide--and the thinking behind it--can get you the investment capital required to vaultnbsp;your company to the next level.nbsp; But Thenbsp;Twelve Magic Slides is more than a book about how raise money from professional investors. It presents a whole new way of how to think about and develop a successful startup. Regardless, it will show you better ways to accomplish your goals and increase the chances you''ll get the green light from investors. Whether you are seeking startup funding from the angel down the street, or trying to convince investment bankers to help take you public, Thenbsp;Twelve Magic Slides provides a clear step-by-step process that willnbsp;enable you to: Identify the key elements of the business that must be developed to attract external capital Understand the critical dos and don''ts CEOs must know to sell their story to investors adership team that convinces investors. that it can overcome the challenges startups face and still deliver results.nbsp; How to come up with realistic financial projections and goals. How to prepare yourself for the stresses of raising capital.nbsp; Who this book is for Entrepreneurs, investors (angels, VCs, etc.), service providers (law firms, accountants, coaches, consultants), students, academics, and pundits surveying the startup scene. Table of Contents Introduction nbsp; 1.nbsp;What Investors Want nbsp; 2. Build External Validation 3. Find the Right Investors 4. Venture Capital 5. The Elevator Pitch 6.nbsp;Steps to Building aSuccessful Investor Presentation 7.nbsp;nbsp;Title Slide andIntroductions 8.nbsp;Slide 1: Overview 9.nbsp;Slide 2: The Problem 10.nbsp;Slide 3: TheSolution 11.nbsp;nbsp;Slide 4:Opportunity and Market 12.nbsp;nbsp;Slide 5:Technology 13.nbsp;nbsp;Slide 6:Unique Competitive Advantages 14. Slide 7: CompetitiveLandscape 15.nbsp;Slide 8: Go-to-MarketStrategy 16.nbsp;Slide 9: FinancialRoadmap nbsp; 17.nbsp;Slide 10: The Team nbsp; 18.nbsp;Slide 11: CurrentStatus 19.nbsp;Slide 12: Summary 20.nbsp;Backup Slides 21. After the Meeting nbsp; 22.nbsp;Building theExecutive Summary 23. nbsp;You Got a Deal! Or Not Front Matter....Pages i-xxi What Investors Want....Pages 1-24 Building External Validation....Pages 25-34 Identifying the Right Investors....Pages 35-48 Venture Capital....Pages 49-68 The Elevator Pitch....Pages 69-86 Steps to Building a Successful Investor Presentation....Pages 87-90 Title Slide and Introductions....Pages 91-98 Slide 1: Overview....Pages 99-104 Slide 2: The Problem....Pages 105-110 Slide 3: The Solution....Pages 111-114 Slide 4: Opportunity and Market....Pages 115-124 Slide 5: Technology....Pages 125-132 Slide 6: Unique Competitive Advantages....Pages 133-142 Slide 7: Competitive Landscape....Pages 143-152 Slide 8: Go-to-Market Strategy....Pages 153-162 Slide 9: Financial Road Map....Pages 163-170 Slide 10: The Team....Pages 171-176 Slide 11: Current Status....Pages 177-184 Slide 12: Summary....Pages 185-188 Backup Slides....Pages 189-192 After the Meeting....Pages 193-200 Building the Executive Summary....Pages 201-208 You Got a Deal! Or Not.......Pages 209-214 Back Matter....Pages 215-220