Thank You For Disrupting : The Disruptive Business Philosophies of The World's Great Entrepreneurs

"The stories of the world's great entrepreneurs have been told--but not necessarily their innovative ideas and business philosophies. In fact many entrepreneurs are extremely intuitive, and action-oriented and not always able to clearly articulate the underlying ideas and principles behind their own disruptive innovations. This book explains the most important ideas of 20 of the world great entrepreneurs, including Steve Jobs, Carlos Ghosn, Sergey Brin, Brian Chesky, and others. The disruptive ideas fall into categories of leadership, innovation, social responsibility, brand and culture. For each of these themes, the author explains 1) the most important innovative ideas that made the entrepreneur's company billions of dollars; 2) how their innovation and ideas influenced the business world in general; and 3) how the average business wner, leader or manager can implement these disruptive ideas in their own organizations"--;"The business ideas and innovation philosophies of the worlds great entrepreneursfor anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. Thank You For Disrupting: The Disruptive Business Philosophies of The Worlds Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses. The Disruptive Business Philosophies of The Worlds Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time."-- Thank You for Disrupting 3 Contents 8 Introduction: Thank You for Disrupting 13 Part One: Disruptive Company Leadership 17 Chapter 1. Steve Jobs: On User Experience, Design and Timelessness 19 All in One 20 The Art of Reduction 23 Life Lessons 24 Chapter 2. Jeff Bezos: On Experimentation and Platforms 27 Experimentation as a Strategy 28 The Platform Economy 30 Chapter 3. Herb Kelleher: On Human Resources and Operational Quality 35 Employees First 36 The Art Is in the Implementation 40 Chapter 4. Bernard Arnault: On the Management of Creativity and Brand Building 43 Art and Commerce 44 The Luxury Industry as Model 47 Chapter 5. Zhang Ruimin: On Decentralization and Customer-Centricity 51 Everyone Is a CEO 54 Zero Distance with the Customer 57 Chapter 6. Jack Ma: On Chinese Business Models and Disruptive Management 61 A Contrarian Model 62 Embracing Change through Paradox 66 U.S. In, China Out 67 Part Two: Disruptive Business Thinking 73 Chapter 7. Jim Collins: On the Search for Excellence and the Management of Alternatives 75 Good to Great 76 The Era of the And 79 Chapter 8. Clayton Christensen: On Disruptive Innovation 83 Bottom-up Disruption 85 The Disruption Controversy 87 Chapter 9. Jedidiah Yueh: On the Behaviors of Companies of the New Economy 91 Lessons from an Entrepreneur 94 Category of One 103 Part Three: Disruptive Corporate Culture 107 Chapter 10. Sergey Brin and Larry Page: On Recruitment Policies and Core Values 111 HR as a Science 112 A Fertile Environment 114 Chapter 11. Patty McCord: On Employee Empowerment and Talent Management 117 Disruptive HR Practices 119 A Contrasting Culture 120 Chapter 12. The Disruption Company: On Corporate Culture Components and Disruption 123 Vision, Values, Practices 124 People, Story, Place 126 The Disruption Methodology 128 Part Four: Disruptive Brand Building 131 Chapter 13. Marc Pritchard: On Transparency, Accountability, and Creativity 135 Leading Change in the Marketing World 137 Making Brands Serve a Higher Purpose 141 Chapter 14. Brian Chesky: On Brand Building and Disruptive Data 147 Shaping an Iconic Brand 148 The Single Disruptive Data 151 Chapter 15. Lee Clow: On the Power of Great Advertising 155 Big Brand Ideas 156 Creativity, the Advertiser’s Best Bet 159 Chapter 16. Oprah Winfrey: On Building a One-Person Brand 163 The Ultimate Celebrity Brand 164 The One-Person Businesses 168 Chapter 17. Arianna Huffington: On Digital Journalism and Women’s Empowerment 173 The Consecration of Online Journalism 174 Women in Business 177 Part Five: Disruptive Social Purpose 181 Chapter 18. Paul Polman: On Complete CSR and Corporate Activism 189 A Force for Good 190 CEO Activism 193 Chapter 19. Emmanuel Faber: On Social Purpose and the Bottom of the Pyramid 199 Side Roads 200 The Bottom of the Pyramid 203 Chapter 20. Marc Benioff and Suzanne DiBianca: On Scaling Up Philanthropy 209 A Native Philanthropist 210 Pledge 1% 213 Conclusion: Disruption Ahead 217 Acknowledgments 219 Notes 221 Index 249 EULA 259 The Business Ideas And Innovation Philosophies Of The Worlds Great Entrepreneursfor Anyone To Implement In Any Business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions Of Words Have Been Written About The Great Entrepreneurs Of The World. This Book Is Not About Describing Their Achievements. Nor Is It About Their Charisma, Personal Trials, Or Their Place In Popular Culture. We Have All Heard Or Read About Them Already. This Book Is About The Entrepreneur, The Thinker. It Is About The Grand Ideas, The Disruptive Thoughts, The Innovative Underpinnings And Business Philosophies That Gave Rise To Their Achievements. Thank You For Disrupting: The Disruptive Business Philosophies Of The Worlds Great Entrepreneurs Examines 20 Of The Most Significant Business Leaders Of Our Time. Author Jean-marie Dru, Himself A Disruptor Who Coined The Term Decades Ago, Explains Not Only The Impact These Leaders Have Had On Their Own Companies, But Also Their Immense Influence On The Business World As A Whole. Each Chapter Is Replete With In-depth Analyses, Insightful Comments, And Personal Observations From The Author, Including Discussions Covering The Experimentation And Platforms Of Jeff Bezos, To The Recruitment Policies And Core Values Of Sergey Brin And Larry Page, To The Complete Csr And Company Activism Of Paul Polman, And Many More. Illustrating How The Vision Of A Disruptive Innovator Can Reach Far Beyond His Or Her Company, This Engaging Book Encourages And Inspires Readers To Become Disruptors In In Their Own Businesses. The Disruptive Business Philosophies Of The Worlds Great Entrepreneurs Is A Must-read For Anyone Interested In The Why And How Behind The Most Significant And Influential Business Achievements Of Our Time.-- The Stories Of The World's Great Entrepreneurs Have Been Told--but Not Necessarily Their Innovative Ideas And Business Philosophies. In Fact Many Entrepreneurs Are Extremely Intuitive, And Action-oriented And Not Always Able To Clearly Articulate The Underlying Ideas And Principles Behind Their Own Disruptive Innovations. This Book Explains The Most Important Ideas Of 20 Of The World Great Entrepreneurs, Including Steve Jobs, Carlos Ghosn, Sergey Brin, Brian Chesky, And Others. The Disruptive Ideas Fall Into Categories Of Leadership, Innovation, Social Responsibility, Brand And Culture. For Each Of These Themes, The Author Explains 1) The Most Important Innovative Ideas That Made The Entrepreneur's Company Billions Of Dollars; 2) How Their Innovation And Ideas Influenced The Business World In General; And 3) How The Average Business Wner, Leader Or Manager Can Implement These Disruptive Ideas In Their Own Organizations-- Jean-marie Dru. Includes Bibliographical References And Index.

The business ideas and innovation philosophies of the world’s great entrepreneurs--for anyone to implement in any business

Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. 

Thank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses.

The Disruptive Business Philosophies of The World’s Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.