Texts on type : critical writings on typography

Spanning the 20th century, with emphasis on the 1940s to the present, this collection will be necessary reading for all design students and faculty. Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism. 25 B&W Illustrations Presents More Than Fifty Texts, Familiar And Rare, About The History, Aesthetics, And Practice Of Type Design And Typography. Includes Essays By Such Leading Type Masters As Frederic W. Goudy, Hermann Zapf, And Paul Rand. [back Cover]. Aesthetics : On Form And Expression. Found Poetry : The Dude Typographers / Alastair Johnston -- Old And New Fashions In Typography / Talbot Baines Reed -- Art In Type Design / Frederic W. Goudy -- The Modern Type Family / Charles Brodie -- An Existential Guide To Type / Karrie Jacobs -- Criticism : Type As Discourse. A Plea For Authentic Type Design / Hermann Zapf -- The Obscene Typography Machine / Philip B. Meggs -- Type Is Dead : Long Live Type / Matthew Butterick -- Designing Hate : Is There A Graphic Language Of Vile Emotion? / Steven Heller -- A Post-mortem On Deconstruction? / Ellen Lupton -- Rumors Of The Death Of Typography Have Been Greatly Exaggerated / Peter Fraterdeus -- American Gothic / Rick Poynor -- Anatomy : Understanding Typefaces. Adobe Garamond : A New Adaptation Of A Sixteenth-century Type / Jerry Kelly -- Modern Style With A Human Face / John D. Berry -- Mrs. Eaves / Zuzana Licko -- An Examination Of Egyptians / Ruari Mclean -- Lead Soldiers / Paul Shaw -- Futura / Alexander Nesbitt -- Univers : A New Sans Serif Type By Adrian Frutiger / Emil Ruder -- Sideshows In The Evolution Of The Alphabet / Jerry Kelly -- The Space Between The Letters / Moira Cullen -- Movement : Defining Modernism. From Destijl To A New Typography / Kees Broos -- The New Typography / Laszlo Moholy-nagy -- On Typography / Herbert Bayer -- The Principles Of The New Typography / Jan Tschichold -- The Bauhaus Tradition And The New Typography / L. Sandusky -- The Consistency Of Jan Tschichold / Jerry Kelly -- The Cult Of Lower Case ; The Philosophy Of Modernism In Typography / Douglas C. Mcmurtrie -- Why Go Modern / Frederic W. Goudy -- The Good Old Neue Typografie / Paul Rand -- Typographical Warfare / Otl Aicher -- Zombie Modernism / Mr. Keedy -- Practice : How Type Works. First Principles Of Typography / Stanley Morison -- Is The Abolishment Of Justification Desirable? Comment On A Proposed Reformation In Manual Type-composing, Demonstrated / Anonymous -- Typographic Heresies : Some Notes On Experimenting With Type / Eugene M. Ettenberg -- Typographical Topography / Stefan Themerson -- On The Choice Of Typeface / Beatrice Warde -- Grid And Design Philosophy / Josef Muller-brockmann -- On Classifying Type / Jonathan Hoefler -- Type Is To Read / William Golden -- Typography : The Eye Is A Creature Of Habit / David Ogilvy -- Reflections : Type And Passion. I Am Type / Frederic W. Goudy -- I Am Type! Revisited / Philip B. Meggs -- The Dog Of Alcibiades :being A Brief History Of Modern Typography Or, For That Matter, Of Everything Else / M.f. Agha -- The Trouble With Type / Rudy Vanderlans -- Experiments In Type Design / Tobias Frere-jones -- Electronic Typography / Jessica Helfand -- A Face By Any Other Name Is Still My Face : A Tale Of Type Piracy / David Pankow -- Bad Credit / Zuzana Licko, Rudy Vanderlans -- The Land Of Dancing Serifs / Peter Hall. Edited By Steven Heller And Philip B. Meggs. Includes Bibliographical References And Index. Found Poetry: The Dude Typographers • Alas.ir Johnston Old and New Fashions in Typography • .albot .aines Reed Art in .... Design • Frederic W. Goudy The Modern .... Family • Charles Brodie An Existential Guide to .... • Karrie Jacobs Crltlclsm: .... as Dlscourse . Plea for Authentic .... Design • Hermann ZApf The Obscene Typography Machine • Philip .. Meggs .... 1s Dead: Long Live .... • Matthew Butterick Designing Hate • Steven Heller . Post-Mortem on Deconstruction? • Ellen Lupton Rumors ofthe Death ofTypography Have ...n Greatly Exaggerated • Peter Fraterdeus American Gothic • Rick Poynor Anatomy: Understandlng .ypetaces .d... Garamond • Jerry Kelly Modern Style with . Human Face • john D. .erry Mrs. Eaves • Zuzana Licko An Examination of Egyptians • Ruari McLean Lead Soldiers • .../ Shaw Futura • Alexander Nesbitt Univers: . New Sans Serif .... .. Adrian Frutiger • Emil Ruder Sideshows in the Evolution of the Alphabet • Jerry Kelly The Space .etween the Letters • Moira Cullen Movement: Detlnlng Modemlsm From De Stijl to . NewTypography • Kees Broos The NewTypography • LAszlo Moholy-Nagy on typography • Her.ert ....r 11 . The Principles of the New Typography • ].. Tschichold 1 1 The Bauhaus Tradition and the New Typography • L. Sandusky The Consistency ofJan Tschichold • Jerry The Cult ofLower Case • Douglas .. McMurtrie The Philosophy of Modernism in Typography • Douglas .. Mc.urtrie Why Go Modern • F,ederic W Goudy The Good Old NeueTypografie • .../ Rand Typographical Warfare • Ot/ Aicher Zombie Modernism • .,. Keedy Prectlce: How .... Works First Principles of Typography • Stanley Morison ls the Abolishment ofJustification Desira.le? • Anonymous Typographic Heresies • ..g... .. Ettenbe,g Typographical Topography • Stefan Themerson .. the Choice of Typeface • .eatrice .irde 19 Grid and Design Philosophy • Josef M.ller-Brockmann .. Classifying .... • Jonathan Hoejler .... 1s .. Read • William Golden Typography-"The ... 1s . Creature ofHabit" • David Ogilvy Reflectlons: .... end Pesslon 1 Am .... • Frederic W Goudy 1 Am ....! Revisited • Philip .. Meggs The Dog of Alcibiades • .. F. Agha The Trou.e with .... • Rudy .mde,Lans Experiments in .... Design • ...i.s Frere-Jones Electronic lypography • Jessica Helfand . Face .. Any Other Name 1s Still .. Face: . Tale ofType Piracy • David Pankow Bad Credit • Zuzana Licko and Rudy Vande,Lans The Land of Dancing Serifs • Pete The Authors Acknowledgments lndex **Spanning the 20th century, with emphasis on the 1940s to the present, this collection will be necessary reading for all design students and faculty.**__Looking Closer__