Television Versus The Internet: Will Tv Prosper Or Perish As The World Moves Online? (chandos Internet)

This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can readily convey the same content. All these changes have created a great deal more competition for viewers within the traditional TV marketplace. The Internet has proven to be especially popular with young people who have adopted its applications to a far greater extent than their elders, though even the latter have now begun to take up online activities in significant numbers. Are these audiences the same? Do people make a choice between these two media or do they use them both at different times and for different reasons? Can television utilise the Internet in profitable ways to enhance its market position? Will television have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? If it does need to change to survive, will this nevertheless mean a radical new configuration of content and the disappearance of 'channels' with fixed, pre-determined programme schedules? Examines the implications of new interactive communications technologies for the way people will use television in the future; Presents an analysis of changing styles of television viewing and changing orientations towards television; Examines the growing importance of the broadband internet as a source of information and entertainment.--Publisher website This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can readily convey the same content. All these changes have created a great deal more competition for viewers within the traditional TV marketplace. The Internet has proven to be especially popular with young people who have adopted its applications to a far greater extent than their elders, though even the latter have now begun to take up online activities in significant numbers. Are these audiences the same? Do people make a choice between these two media or do they use them both at different times and for different reasons? Can television utilise the Internet in profitable ways to enhance its market position? Will television have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? If it does need to change to survive, will this nevertheless mean a radical new configuration of content and the disappearance of ‘channels’ with fixed, pre-determined programme schedules?

• Examines the implications of new interactive communications technologies for the way people will use television in the future
• Presents an analysis of changing styles of television viewing and changing orientations towards television
• Examines the growing importance of the broadband internet as a source of information and entertainment

Content: Front matter , Pages i-iii Copyright , Page iv Preface , Pages ix-xii About the author , Page xiii 1 - Audience evolution patterns , Pages 1-33 2 - The importance of television and the Internet to media consumers , Pages 35-66 3 - The functional overlaps of television and the Internet , Pages 67-84 4 - The future of television as an information source , Pages 85-112 5 - The future of television as an entertainment source , Pages 113-135 6 - Future audiences, future services , Pages 137-165 References , Pages 167-181 Index , Pages 183-187 The technological developments that have encouraged the multiplication of TV channels and the questions raised by these developments are examined in this invaluable reference.