Television Goes Digital (The Economics of Information, Communication, and Entertainment)

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they're all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you. From Jumbotrons In Cyberspace To Multi-dimensional Viewing Experiences, Digital Technology Is Changing Television. This Volume Showcases Insights From Industry Insiders And Researchers From A Variety Of Disciplines, To Explore The Economic, Cultural, Technical, And Policy Implications Of Digital Television. Introduction : The Digital Evolution Of Television / Darcy Gerbarg -- Tv Or Not Tv : Where Video Is Going / Eli Noam -- The New Screen For Video / Jon Gibs -- The End Of Advertising As We Know It / Saul J. Berman [and Others] -- From The Marketers' Perspective : The Interactive Media Situation In Japan / Satoshi Kono -- Adopting Mobile Tv : Technologies Seeking Consumers Seeking Content And Cool / Kas Kalba -- Television Via Satellite / Stephen P. Dulac And John P. Godwin -- Creation And Distribution Of 4 K Content / Laurin Herr -- Is Tv Dead? Consumer Behavior In The Digital Tv Environment And Beyond / Gali Einav And John Carey -- Video On The Internet : The Content Question / Jeffrey A. Hart -- Youtube Changes Everything : The Online Video Revolution / Liz Gannes -- Digital Archiving In The Entertainment And Professional Media Market / Thomas M. Coughlin -- Spectrum Policy And The Public Interest / Ellen P. Goodman -- Cognitive Radios In Television White Spaces / Monisha Ghosh -- Digital Rights And Digital Television / Bill Rosenblatt. Edited By Darcy Gerbarg. Includes Bibliographical References And Index. Front Matter....Pages i-xiv Introduction: The Digital Evolution of Television....Pages 1-4 TV or Not TV: Where Video Is Going....Pages 7-10 The New Screen for Video....Pages 11-28 The End of Advertising As We Know It....Pages 29-55 From the Marketers' Perspective: The Interactive Media Situation in Japan....Pages 57-59 Adopting Mobile TV: Technologies Seeking Consumers Seeking Content and Cool....Pages 63-77 Television Via Satellite....Pages 79-97 Creation and Distribution of 4 K Content....Pages 99-112 Is TV Dead? Consumer Behavior in the Digital TV Environment and Beyond....Pages 115-129 Video on the Internet: The Content Question....Pages 131-145 YouTube Changes Everything: The Online Video Revolution....Pages 147-155 Digital Archiving in the Entertainment and Professional Media Market....Pages 157-169 Spectrum Policy and the Public Interest....Pages 173-186 Cognitive Radios in Television White Spaces....Pages 187-207 Digital Rights and Digital Television....Pages 209-223 Back Matter....Pages 225-246