Technology Strategies for the Hospitality Industry : Pearson New International Edition

For undergraduate/graduate-level courses in Hospitality Information Systems, and Hospitality Technology. This text examines technology strategies for the hospitality industry. Exceptionally practical in approach, this edition includes a new chapter on technology in the casino industry and a new chapter on technology for meetings and events. A separate chapter is devoted to planning and investment as students learn what technology exists and how to use it to succeed in the hospitality business. Cover 1 Table of Contents 4 1. If You Think You Don’t Need to Know About IT, Think Again! 6 2. Using Information Technology to Drive Competitive Advantage 27 3. Computing Essentials 55 4. Networks 69 5. E-Commerce 86 6. Restaurant Management Systems 99 7. Hotel and Resort Technology 114 8. Global Distribution Systems and Channels 139 9. Databases 169 10. Competing on Knowledge: How the Power of Information Can Enable Great Things 187 11. Technology for the Meetings and Events Industry 212 12. Technology in the Casino Industry 222 13. Strategic Hospitality Technology Investment 247 Index 266 A 266 B 266 C 266 D 267 E 267 F 267 G 268 H 268 I 268 J 268 K 268 L 268 M 269 N 269 O 269 P 269 Q 270 R 270 S 270 T 271 U 271 V 271 W 271 Y 271 1. If You Think You Don't Need to Know About IT, Think Again!2. Using Information Technology to Drive Competitive Advantage3. Computing Essentials4. Networks and Security5. E-commerce6. Restaurant Management Systems7. Hotel and Resort Technology8. Hotel Global Distribution Systems and Channels9. Databases10. Competing on Knowledge: How the Power of Information Can Enable Great Things11. Technology in the Casino Industry12. Technology for the Meetings and Events Industry13. Strategic Hospitality Technology Investment APPENDIX I: Sample Request for Proposal (RFP)