Tea and Tourism: Tourists, Traditions and Transformations (Tourism and Cultural Change, 11)

The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, planning, entrepreneurial and developmental viewpoints. The book examines the transformation of indigenous and imported tea traditions into experiences for tourists. Profiling these tea experiences from around the world including the United Kingdom; Sri Lanka; India; China; Taiwan; Kenya and Canada the volume reveals the ways in which tea{u2019}s heritage is adapted for tourism consumption. This is the first definitive work on tea tourism. Global tea tourism trends are identified, while case examples provide fresh perspectives on the ongoing transformation of tea for tourism purposes 'tea And Tourism' Outlines The Social, Political And Developmental Contexts Of Using Tea Culture For Tourism. Case Studies Of Tea Tourism Destinations And Products From Around The World Are Included, From Example From The United Kingdom, Sri Lanka, India, China, Taiwan, Kenya And Canada. Introduction:; 1. Connecting Tea And Tourism -- L Jolliffe; Tea Histories, Collections And Traditions: 2. Tracing The History Of Tea Cultures -- P Leung Kin Huang; 3. Tea And Travel -- L Jolliffe; 4. Tea Traditions In Taiwan And Yunnan -- P Leung Kin Huang; Tea And Tourism: Political, Social And Economic Developments: 5. Tea Production And Tourism Development In Assam -- K Hannam; 6. The Role Of Tea Tourism In Sri Lanka -- R Gunasekara & J Henshall Momsen; 7. The New Tea Appreciation Festival -- R Huang & D Hall; 8. Tea Culture And Tourism In Fujian Province, China -- H Xiao; 9. Tourism Development And The Tea Gardens Of Fuding, China -- L Jolliffe & P Zhuang; 10. Tourism And Tea In Kenya -- J Muhati & L Jolliffe; Transforming Tea: From Tea Experiences To Tea Destinations: 11. China's Tea Horse Trade Route And Its Potential For Tourism -h Du Cros; 12. Hangzhou: China's Green Tea City -- K Dewar And W M Li; 13. Teapot Trails In The Uk -- D Hall & S Boyne; 14. Tea Tourists And Tea Destinations In Canada -- L Jolliffe; Conclusion: 15. A Research Agenda For Tea Tourism -- L Jolliffe. Edited By Lee Jolliffe. Includes Bibliographical References And Index. The global production, marketing and consumption of tea present a resource for tea-related tourism. This book profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. It views tourism related to tea from differing disciplinary perspectives Tea and Tourism: Tourists, Traditions and Transformations outlines the social, political and developmental contexts of using tea cultures for tourism. Case studies of tea tourism destinations and products from around the world are included, for example from the UK; Sri Lanka; India; China; Taiwan; Kenya and Canada.