Tango

Learn business in the way that's best for you with Kelly/Williams' BUSN, 12E and online resources from 4LTR Press. Visually-driven and current, this edition integrates even more of today's latest examples within an interesting narrative approach. Updated content covers key business concepts while remaining brief. You see the impact of COVID-19 on businesses and individuals. New and updated chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. You can study "on the go" with unique, tear-out Review Cards and chapters you can read or listen to. Learn on your terms as you use BUSN MindTap with the printed text or on its own. New online activities, cases, videos and quizzes help you prepare for exams. You can even track your scores to know where to focus study efforts. Cengage Infuse online study tools are also available to master content. Cover Brief Contents Contents Letter to Students Part 1: The Business Environment Chapter 1: Business Now: Change Is the Only Constant 1-1 Business Now: Moving at Breakneck Speed 1-2 The History of Business: Putting It All in Context 1-3 Nonprofits and the Economy: The Business of Doing Good 1-4 Factors of Production: The Basic Building Blocks 1-5 The Business Environment: The Context for Success 1-6 Business and You: Making It Personal Chapter 2: Economics: The Framework for Business 2-1 Economics: Navigating a Crisis 2-2 Economics and the Great Recession 2-3 Managing the Economy through Fiscal and Monetary Policy 2-4 Capitalism: The Free Market System 2-5 Planned Economies: Socialism and Communism 2-6 Mixed Economies: The Story of the Future 2-7 Evaluating Economic Performance: What's Working? Chapter 3: The World Marketplace: Business without Borders 3-1 A Dramatic Change 3-2 The Global Marketplace: A Huge Business Opportunity 3-3 Key Reasons for International Trade 3-4 Global Trade: Taking Measure 3-5 Seizing the Opportunity: Strategies for Reaching Global Markets 3-6 Barriers to International Trade 3-7 Free Trade: The Movement Gains Momentum Chapter 4: Business Ethics and Social Responsibility: Doing Well by Doing Good 4-1 Ethics and Social Responsibility: A Close Relationship 4-2 Business Ethics: Not an Oxymoron 4-3 Ethics: Multiple Touchpoints 4-4 Defining Social Responsibility: Making the World a Better Place 4-5 Ethics and Social Responsibility in the Global Arena: A House of Mirrors? 4-6 Monitoring Ethics and Social Responsibility: Who Is Minding the Store? Chapter 5: Business Communication: Creating and Delivering Messages That Matter 5-1 Excellent Communication Skills: Your Invisible Advantage 5-2 Nonverbal Communication: Beyond the Words 5-3 Choose the Right Channel: A Rich Array of Options 5-4 Pick The Right Words: Is That Car Pre-Loved or Just Plain Used?! 5-5 Write High-Impact Messages: Breaking through the Clutter 5-6 Deliver Successful Verbal Presentations: Hook 'Em and Reel 'Em In! Part 2: Creating a Business Chapter 6: Business Formation: Choosing the Form That Fits 6-1 Business Ownership Options: The Big Four 6-2 Advantages and Disadvantages of Sole Proprietorships 6-3 Partnerships: Can Two Heads (and Bankrolls) Be Better Than One? 6-4 Corporations: The Advantages and Disadvantages of Being an Artificial Person 6-5 The Limited Liability Company: The New Kid on the Block 6-6 Franchising: Proven Methods for a Price Chapter 7: Small Business and Entrepreneurship: Economic Rocket Fuel 7-1 Launching a New Venture: What's in It for Me? 7-2 The Entrepreneur: A Distinctive Profile 7-3 Finding the Money: Funding Options for Small Businesses 7-4 Opportunities and Threats for Small Business: A Two-Sided Coin 7-5 Launch Options: Reviewing the Pros and Cons 7-6 Small Business and the Economy: An Outsized Impact Part 3: Financing a Business Chapter 8: Accounting: Decision Making by the Numbers 8-1 Accounting: Who Needs It - and Who Does It? 8-2 Financial Accounting: Intended for Those on the Outside Looking in 8-3 Financial Statements: Read All about Us 8-4 Interpreting Financial Statements: Digging beneath the Surface 8-5 Budgeting: Planning for Accountability 8-6 Inside Intelligence: The Role of Managerial Accounting Chapter 9: Finance: Acquiring and Using Funds to Maximize Value 9-1 What Motivates Financial Decisions? 9-2 Identifying Financial Needs: Evaluation and Planning 9-3 Finding Funds: What Are the Options? 9-4 Leverage and Capital Structure: How Much Debt Is too Much Debt? 9-5 Acquiring and Managing Current Assets 9-6 Capital Budgeting: In It for the Long Haul Chapter 10: Financial Markets: Allocating Financial Resources 10-1 The Role of Financial Markets and Their Key Players 10-2 Regulating Financial Markets to Protect Investors and Improve Stability 10-3 Investing in Financial Securities: What Are the Options? 10-4 Issuing and Trading Securities: The Primary and Secondary Markets 10-5 Personal Investing 10-6 Keeping Tabs on the Market Part 4: Marketing a Business Chapter 11: Marketing: Building Profitable Customer Connections 11-1 Marketing: Getting Value by Giving Value 11-2 The Customer: Front and Center 11-3 Marketing Strategy: Where Are You Going, and How Will You Get There? 11-4 Customer Behavior: Decisions, Decisions, Decisions! 11-5 Marketing Research: So, What Do They Really Think? 11-6 Social Responsibility and Technology: A Major Marketing Shift Chapter 12: Product and Promotion: Creating and Communicating Value 12-1 Product: It's Probably More Than You Thought 12-2 Product Differentiation and Planning: A Meaningful Difference 12-3 Innovation and the Product Life Cycle: Nuts, Bolts, and a Spark of Brilliance 12-4 Promotion: Influencing Consumer Decisions 12-5 A Meaningful Message: Finding the Big Idea 12-6 The Promotional Mix: Communicating the Big Idea Chapter 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price 13-1 Distribution: Getting Your Product to Your Customer 13-2 Wholesalers: Sorting Out the Options 13-3 Retailers: The Consumer Connection 13-4 Physical Distribution: Planes, Trains, and Much, Much More 13-5 Pricing Objectives and Strategies: A High-Stakes Game 13-6 Pricing in Practice: A Real-World Approach Part 5: Managing a Business Chapter 14: Management, Motivation, and Leadership: Bringing Business to Life 14-1 Bringing Resources to Life 14-2 Motivation: Lighting the Fire 14-3 Planning: Figuring Out Where to Go and How to Get There 14-4 Organizing: Fitting Together the Puzzle Pieces 14-5 Leadership: Directing and Inspiring 14-6 Controlling: Making Sure It All Works Chapter 15: Human Resource Management: Building a Top-Quality Workforce 15-1 Human Resource Management: Bringing Business to Life 15-2 Human Resource Management Challenges: Major Hurdles 15-3 Human Resources Managers: Corporate Black Sheep? 15-4 Human Resource Planning: Drawing the Map 15-5 Legal Issues: HR and the Long Arm of the Law 15-6 Diversity in Contemporary Business Chapter 16: Managing Information and Technology: Finding New Ways to Learn and Link 16-1 Information Technology: Explosive Change 16-2 Cloud Computing: The Sky's the Limit! 16-3 Information Technology and Decision Making: A Crucial Aid 16-4 Information Technology and the World of E-Commerce 16-5 Challenges and Concerns Arising from New Technologies Chapter 17: Operations Management: Putting It All Together 17-1 Operations Management: Producing Value in a Changing Environment 17-2 What Do Operations Managers Do? 17-3 Implications of a Service-Based Economy: Responding to Different Challenges 17-4 The Technology of Operations 17-5 Focus on Quality 17-6 The Move to Be Lean and Green: Cutting Cost and Cutting Waste Personal Finance Appendix Endnotes Glossary Index