Talent Force : A New Manifesto for the Human Side of Business

Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack. Foreword xi Acknowledgments xiii About the Authors xv Preface xvii Introduction xix Chapter 1 : The Quality Talent Imperative 1 Chapter 2 : Talent Market Demands 11 Chapter 3 : Building a Competitive Talent Organization 35 Chapter 4 : The Cultural Obsession of Work 59 Chapter 5 : Building a Talent Community 77 Chapter 6 : Tangible Talent Measurement 93 Chapter 7 : Talent Goes on Offense 115 Chapter 8 : Relationship Recruiting (Still) Rules 133 Chapter 9 : Talent Forces of Tomorrow 151 Index 163 Table of Contents......Page 14 Foreword......Page 18 Acknowledgments......Page 20 About the Authors......Page 22 Preface......Page 24 Introduction......Page 26 1 THE QUALITY TALENT IMPERATIVE......Page 34 The Talent to Move a Nation......Page 38 Zimbabwe’s Displaced Agricultural Talent Force......Page 40 New Zealand’s Muffled Boom......Page 42 2 TALENT MARKET DEMANDS......Page 44 The Only Constant Is Change......Page 45 Generational Change......Page 47 Immigration......Page 51 Offshoring......Page 56 Emerging Talent Markets......Page 59 Recruitment Process Outsourcing (RPO)......Page 62 Measuring Talent......Page 63 The Demand for a New Approach......Page 66 3 BUILDING A COMPETITIVE TALENT ORGANIZATION......Page 68 Recruiting Models: A Look Back......Page 70 Emerging Recruitment Practices......Page 71 The Strategic Integration Point Person......Page 75 Clarian Health’s Proactive Talent Organization......Page 79 New Recruiting Tools, Structures, and Processes......Page 81 Creating Your Talent Plan......Page 86 Aligning with Marketing......Page 88 4 THE CULTURAL OBSESSION OF WORK......Page 92 Cutting Through the Clutter—the Importance of a Talent Brand......Page 93 What Is a Talent Brand?......Page 96 Getting Started......Page 97 Making It Real......Page 100 Targeting the Effort......Page 102 Using Technology to Reach Talent......Page 107 5 BUILDING A TALENT COMMUNITY......Page 110 Forming Technology-Enabled Relationships......Page 112 The “Sticky” Talent Web: Collecting Participants......Page 114 Stuck in the Web: Capturing the Relationship......Page 116 Qualifying the Candidate......Page 119 New Alliances, New Opportunities, New Ways to Add Business Value......Page 124 6 TANGIBLE TALENT MEASUREMENT......Page 127 Talent Metrics......Page 130 Planning for Future Talent Gaps at All Levels......Page 131 Succession Planning......Page 136 Turnover......Page 137 Wrong Talent......Page 138 Private Planning, Public Accountability......Page 142 Free Talent Zones—Using Talent to Drive Economic Development......Page 145 7 TALENT GOES ON OFFENSE......Page 149 The Talent Demand Cycle......Page 151 Talent Knows: The Information Equation......Page 152 Truth in Advertising Takes On a New Meaning......Page 156 The Importance of Your Virtual Lobby......Page 159 The New Interview......Page 162 8 RELATIONSHIP RECRUITING (STILL) RULES......Page 167 The Human Touchpoint......Page 170 The Evangelist Culture......Page 173 Succession, Development, and Planting the Seed......Page 177 The First Face to Face......Page 179 Continuous Improvement: The Key to a Lasting Competitive Advantage......Page 181 The Gracious Recruiter......Page 183 9 TALENT FORCES OF TOMORROW......Page 185 Internet Job Postings Go the Way of Newspaper Classifieds......Page 187 Podcasting, VCasts, and Feeds......Page 188 The Advertising/Marketing Force Meets the Talent Force......Page 190 The Television Industry “Gets It”: Just About Everyone Works......Page 192 Talent Personalization......Page 193 The Force of Change......Page 196 C......Page 197 G......Page 198 P......Page 199 R......Page 200 T–U–V......Page 201 W–Z......Page 202 Annotation Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force. The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it. We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack. Foreword xi Acknowledgments xiii About the Authors xv Preface xvii Introduction xix Chapter 1 : The Quality Talent Imperative 1 Chapter 2 : Talent Market Demands 11 Chapter 3 : Building a Competitive Talent Organization 35 Chapter 4 : The Cultural Obsession of Work 59 Chapter 5 : Building a Talent Community 77 Chapter 6 : Tangible Talent Measurement 93 Chapter 7 : Talent Goes on Offense 115 Chapter 8 : Relationship Recruiting (Still) Rules 133 Chapter 9 : Talent Forces of Tomorrow 151 Index 163 The bottom line [in business] is this: you can't survive with just a "workforce"--You need a high impact talent force. [With this book, you will] learn how to develop and implement a world-class talent plan that aligns with your business objectives, and fine metrics to track and optimize your success. [Also,] discover how candidates are using technology to discover and evaluate new opportunities, benchmark their compensation and value, and create new back-channels of communications about work life at your organization.-Dust jacket Must read for human resource personnel,ceo's,entrepreneurs and any employee looking for work that needs a look into the way human resource folks judge true talent. This is the real mindset of the kind of folks that build the successful money makers. The culture building of a business's employees has never been revealed as openly before. I purchased 2 copies one for me and one to pass on to human resources and management of my company.