Symbolic Values of Foreign Language Use: From the Japanese Case to a General Sociolinguistic Perspective (Contributions to the Sociology of Language [CSL], 51)

The Contributions to the Sociology of Language series features publications dealing with sociolinguistic theory, methods, findings and applications. It addresses the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches – theoretical and empirical – supplement and complement each other. The series invites the attention of scholars interested in language in society from a broad range of disciplines – anthropology, education, history, linguistics, political science, and sociology. To discuss your book idea or submit a proposal, please contact Natalie Fecher. Preface 1. Prestige functions of foreign languages in Japanese society – A glance at ethnicity problems 2. Verbal strategies and multilingual patterns of language use in the Far Eastern context 3. Foreign elements in Japanese TV commercials – A quantitative and qualitative analysis 4. Attitudes toward foreign language use among Japanese TV viewers – An inquiry into the fashion of liking English 5. The impact of English on lexical modernization in sensitive domains of acculturation 6. Semiotic implications of foreign language use as a source of linguistic variation 7. Symbolic internationalization and intercultural relations – A world-wide trend in a comparative view Bibliography Subject Index Index of Names

CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications.

It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other.

The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.