Sustainable Luxury: Cases on Circular Economy and Entrepreneurship (Environmental Footprints and Eco-design of Products and Processes)

This book highlights ten cases of entrepreneurship that – in the context of circular economy – have redefined the paradigm of luxury and the notion of exclusivity that it requires. It shows how, by using technology and a new consumption model, the ten companies have created novel business models for luxury, and more intelligent forms of use better-suited to modern times. Preface The Book Bibliography Contents Vestire: Social Divesting and Impact Investing in New Materialism 1 Introduction 2 Marx on Value 3 (Re)Selling Marx on Value 4 Des-Vestire: Social Divestment Protocols and Valuing Socially Necessary Labor Time 5 Hoarding, Stored Value, and Closed Circuits of Exchange 6 In-Vestire: Taking Stock in Clothing 7 The Impactful (in)Vestments of a New Materialist 8 Closing the Loop on the Wardrobe Gap: The Example of Brass 9 Conclusion References Responsible Luxury Development: A Study on Luxury Companies’ CSR, Circular Economy, and Entrepreneurship 1 Communicating Sustainability and CSR 2 Circular Economy and CSR 3 Luxury Brands and CSR Initiatives 4 Sustainable Luxury Development: The Role of CSR Initiatives, Circular Economy, and Entrepreneurship 5 Entrepreneurship and CE Initiatives Based on Internal (Economic and Ethical) CSR Dimensions 5.1 The Case of Brunello Cucinelli S.p.A 5.2 The Case of Gucci 6 Entrepreneurship and CE Initiatives Based on External (Legal and Philanthropic) CSR Dimensions 6.1 The Case of Stella McCartney 6.2 The Case of Godiva 7 Conclusions: Managerial Implications, Limits and Future Research References Challenging Current Fashion Business Models: Entrepreneurship Through Access-Based Consumption in the Second-Hand Luxury Garment Sector Within a Circular Economy 1 Introduction 2 Literature Review 2.1 Sustainability and Second-Hand Luxury Fashion 2.2 Motivational Drivers, Sustainability and Access-Based Consumption 3 Methodology 4 Findings and Discussion 4.1 Luxury Fashion and Sustainability 4.2 Second-Hand Luxury Fashion and Access-Based Consumption 4.3 Motivations of Access-Based Consumption and Entrepreneurial Spirit 5 Conclusion References Sadhu—On the Pathway of Luxury Sustainable Circular Value Model 1 Introduction 2 Methodology 3 Luxury and Sustainability: Close Relationship 4 Luxury and Sustainability: Converse Relationship 5 Sustainability and Circular Economy 6 Sustainable Circular Luxury and Entrepreneurship 7 Creating Luxury Sustainable Circular Value 8 Luxury Sustainable Circular Value Model (LSCV) 8.1 Entrepreneur Values 8.2 Customer Values 8.3 Organizational Values 8.4 Societal Values 9 LSCV—A Tool for Diagnosis 10 Natweave Textile Studio (Case Company) 11 Sadhu’s Value Chain 12 Natweave Textile Studio and Luxury Sustainable Circular Value (LSCV) Model: Diagnosis 13 Natweave Textile Studio: Road Ahead 13.1 Entrepreneur 13.2 Organization 13.3 Customers 13.4 Society 14 Conclusion References Cradle to Cradle®—Parquet for Generations: Respect Natural Resources and Offers Preservation for the Future 1 Introduction 2 Sustainable Development According to Cradle to Cradle® Design 2.1 Differentiation Represents Quality Equal Quantity 2.2 Total Beauty Design 3 Redefining Product Quality 4 Certification Program: Cradle to Cradle CertifiedTM 5 Material Health 5.1 Healthy and Safe Materials 5.2 Testing Volatile Organic Compound (VOC) Emissions and Results 6 Material Reutilization 6.1 Material Reutilization Score 7 Renewable Energy and Carbon Management 8 Water Stewardship 8.1 Treating Clean Water as a Valuable Resource and Connection with Fundamental Human Right 9 Social Fairness 9.1 Positive Support for Social Systems 10 The Case Study Bauwerk’s ‘Silente’ Parquet 10.1 Bauwerk Parkett AG Company Profile 10.2 Parquet for Generations 10.3 Innovative Story of ‘Silente’ Products Was Awarded with Gold Certification Level 10.4 Circular Economy—Task, Innovation, and Implementation 11 Luxury 11.1 Innovative Sound Reduction 11.2 Invisible but Measurable 11.3 Healthy Living—Invisible but Measurable 12 Silente Technology 13 Conclusions References Trends of Sustainable Development Among Luxury Industry 1 Introduction 2 Background 2.1 Sustainable Development Pressure on the Luxury Sector 2.2 Emerging Sustainable Luxury Entrepreneurs 3 Luxury Versus Sustainability 4 Disruptive Innovation—Business Model Innovation 4.1 Conceptual Work 4.2 Respond to Disruptive Strategy Innovation 5 Circular Economy 6 Case Study—Emerging Sustainable Luxury Swimwear Entrepreneurs 6.1 Mara Hoffman 6.2 Jeux De Vagues 6.3 Everest Isles 7 Discussion and Conclusions References A Circular Economy Approach in the Luxury Fashion Industry: A Case Study of Eileen Fisher 1 Introduction 2 Map of Chapter 3 The Current Fashion System 4 Challenges for a Circular Economy in the Fashion Industry 5 Cultivating a Circular Economy in the Luxury Fashion Industry by Reducing Consumption 5.1 Influence of Price in a Circular Economy Luxury Fashion System 6 Two Common Circular Business Models 6.1 Reuse–Rewear 6.2 Recycling 7 Significance of This Study 8 Methods 9 The Eileen Fisher, Inc. Enterprise 10 Profile of the Company and Its Founder 10.1 The Birth of EF’s Take-Back Programme—Collecting Garments for Reuse 10.2 The Beginning of EF’s Recycling Operations 10.3 The Business Case 11 What Factors Contribute to or Challenge EF’s Circular Economy Approach 11.1 Entrepreneurship and Innovation 12 An Analysis of the Operation of the Take-Back Programme 13 Next Steps 13.1 Barcode Technology 13.2 Defining Reusability Standards and Criteria 13.3 Making the Recycling Programme Financially Viable 13.4 Measuring the Environmental Success 14 Conclusion Appendix 1: Cultivating a Circular Economy Mindset in a Retail Space Appendix 2: Interview Participants and Questions References