Sustainable Innovation and Entrepreneurship (New Perspectives in Research on Corporate Sustainability series)

In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models. The international cast of contributors addresses the wide range of issues in the balance between growth and environmental concerns. The first five chapters discuss various aspects of sustainable entrepreneurship. This is followed by two chapters that look at innovation within existing firms. Innovation is not successful until it finds a customer, so the two chapters that follow delve into the marketing aspects of business-to-consumer and business-to-business settings. The book closes with a broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship. Academics, students, business professionals, and NGOs will find this volume enlightening and useful. COVER......Page 1 Copyright......Page 4 Contents......Page 7 Figures......Page 9 Tables......Page 11 Contributors......Page 13 1. Sustainability, innovation and entrepreneurship: introduction to the volume......Page 23 2. Types of sustainable entrepreneurship and conditions for sustainability innovation: from the administration of a technical challenge to the management of an entrepreneurial opportunity......Page 49 3. A framework of SMEs’ strategic involvement in sustainable development......Page 71 4. Exploration of business models for material efficiency services......Page 93 5. Obstacles to commercialization of clean technology innovations from UK ventures......Page 119 6. Too much of a good thing? Innovation driven by environmental ambition......Page 141 PART II Sustainable corporate venturing and intrapreneurship......Page 161 7. Enhancing ecopreneurship through an environmental management system: a longitudinal analysis of factors leading to proactive employee behaviour......Page 163 8. The relationship between high performance work systems and proactive environmental management......Page 219 PART III Customer adoption of and marketing for sustainability innovation......Page 247 9. Quality, environmental practices and customer satisfaction in services......Page 249 10. The adoption of environmentally friendly products in mature organizational fields......Page 270 PART IV Investors and policy......Page 295 11. Is the European Pollutant Emission Register an effective instrument for disciplining companies?......Page 297 12. Cleantech venture investors and energy policy risk: an exploratory analysis of regulatory risk management strategies......Page 312 Index......Page 333 Addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative business models. This book presents both conceptual and empirical research and discusses various aspects of sustainable entrepreneurship. It is intended for academics, students, business professionals, and NGOs Presenting both conceptual and empirical research, this title addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models