Sustainable Businesses in Developing Economies : Socio-Economic and Governance Perspectives

"Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. This book presents new models and the necessary political and market strategies needed to make them successful. It will serve as a starting place for those who are new in the field of sustainability management, and an important reference for more seasoned readers, researchers, and managers." -Kip Becker, Associate Professor Emeritus, Boston University "I have known Rajagopal for several years and he has always amazed me for his research quality and impact. This book arrives in a critical moment discussing different conceptual and experimental sustainable business models. I am convinced that this book will propose a number of applied solutions for our society." -Neil Hernández-Gress, Associate Vice Rector for Research, Tecnológico de Monterrey Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling. Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals "Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. This book presents new models and the necessary political and market strategies needed to make them successful. It will serve as a starting place for those who are new in the field of sustainability management, and an important reference for more seasoned readers, researchers, and managers." -Kip Becker, Associate Professor Emeritus, Boston University "I have known Rajagopal for several years and he has always amazed me for his research quality and impact. This book arrives in a critical moment discussing different conceptual and experimental sustainable business models. I am convinced that this book will propose a number of applied solutions for our society." -Neil Hernández-Gress, Associate Vice Rector for Research, Tecnológico de Monterrey Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling. Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals Preface Acknowledgments Contents About the Author List of Figures Part I The Founding Concepts 1 Sustainability in Business Foundations of Corporate Sustainability Business Ecosystem Sustainability Commitments Sustainable Business Modeling Corporate Social Responsibility References 2 Circular Economy and Production Systems Circular Economy: Concept and Applications Sustainability and Innovations Macro- and Micro-Business Economy Factors Macro-economic Factors Decision Dynamics Circular Economy Perspectives Micro Factors Social Capital and Values References 3 Green Consumerism Consumer Behavior External Influence on Consumer Behavior Sustainable Consumption Retailing, Branding, and Consumption Behavior References Part II Functional Dynamics 4 Cleaner Energy Consumption Energy Business Modeling Innovation Adaptation Social Management Model References 5 Sustainable Logistics and Inventory Management Economics of Transportation and Logistics Regionalization of Transportation Services Eco-innovation Management Managing Innovation Projects Logistics and Inventory Planning References 6 Public Policies and Sustainable Business Governance Socio-Political Governance Business and Economic Perspectives Business Diplomacy and Governance Public Policies on Sustainability by Regions Spain Mexico Brazil References 7 Conscious Consumption and Marketing Strategy Consumption Patterns Social Consciousness Concept Mapping and Semantics Marketing Strategies for Sustainable Products References Part III Moving Towards a New Shift 8 Eco-Innovation and Technology Eco-Innovations and Complexities Eco-Innovation Attributes and Management Sustainable Manufacturing Frugal Innovation Social Marketing Branding Eco-Innovations References 9 Social Entrepreneurship and New Business Trends Social Entrepreneurship New Trends in Business Modeling Marketing Strategies Global-Local Effects References Index