Sun rise : Suncor, the oil sands and the future of energy

Over Its Twenty Years With President And Ceo Rick George At The Helm, Suncor Energy Went From Being Canada's Unluckiest Oil Company To A Stock Market Darling And The Second-largest Publicly Traded Corporation In The Country. Both A Contrarian And An Optimist, George Often Made Multi-billion-dollar Moves Despite Deep Skepticism Within The Industry. His $2.8-billion Expansion Into The Oil Sands Ignited Massive Growth In Canada's Most Valuable, And Controversial, Natural Resource. And His $19-billion Merger With Petro-canada In 2009 Made Suncor A True Global Player In The Rough, Big-stakes Game Of International Oil. All Of This From A Guy Who Grew Up In A Small Colorado Ranching Town To Become One Of Canadian Business's Most Transformative Figures In A Sector Fraught With Controversy. Rick George Is A Man Of Contradictions - Both A Conservationist And A Leading Proponent Of Sustainable Development Of The Oil Sands. Sun Rise Is About Leadership, Strategy, Environmental Concerns And Boardroom Drama; It's Also About The Future Of Oil Sands Development. This Is The Story Of An Optimist Whose Faith In People And Innovation Leads Him To Believe That We Can Overcome Today's Challenges And Continue To Advance. Over its twenty years with president and CEO Rick George at the helm, Suncor Energy went from being Canada s unluckiest oil company to a stock market darling and the second-largest publicly traded corporation in the country. Both a contrarian and an optimist, George often made multibillion-dollar moves despite deep skepticism within the industry. His $2.8-billion expansion into the oil sands ignited massive growth in Canada s most valuable, and controversial, natural resource. And his $19-billion merger with Petro-Canada in 2009 made Suncor a true global player in the rough, big-stakes game of international oil. All of this from a guy who grew up in a small Colorado ranching town to become one of Canadian business s most transformative figures in a sector fraught with controversy. Rick George is a man of contradictions both a conservationist and a leading proponent of sustainable development of the oil sands. Sun Rise is about leadership, strategy, environmental concerns and boardroom drama; it s also about the future of oil sands development. This is the story of an optimist whose faith in people and innovation leads him to believe that we can overcome today s challenges and continue to advance. 1. Stepping into corporate quicksand 2. A business of big bets 3. My career path : from pick-up to white elephants 4. Suncor becomes profitable...and Canadian 5. Cleaning up after mother nature 6. Moving West : relocating closer to the action 7. The Petro-Canada saga 8. Blending cultures and values at the new Suncor 9. Fun and profit : the secrets behind Suncor success 10. The importance of a second market and Canada's oil 11. Meeting First Nations obligations 12. How to steady a three-legged stool 13. The always present (and frequently frustrating) politics of petroleum 14. The challenge of global warming 15. The legendary two-jawed fish 16. The promise of alternative fuels 17. Empasizing deeds over words 18. A green and pleasant future. A look at the future of the energy sector and the rise of Canadian oil corporation, Suncor Energy, by the Company's former CEO, Rick George.