Successful Business Intelligence 2E (PB) : Unlock the Value of BI & Big Data

Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. “Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” —Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson “If you want to be an analytical competitor, you’ve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It’s required reading for quantitatively oriented strategists and the technologists who support them.” —Thomas H. Davenport, President’s Distinguished Professor, Babson College and co-author, Competing on Analytics “Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.” —Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable “Cindi’s book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi’s deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in – or considering – BI.” —Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to: Garner executive support to foster an analytic culture Align the BI strategy with business goals Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload Continuously improve the quality, breadth, and timeliness of data Find the relevance of BI for everyone in the company Use agile development processes to deliver BI capabilities and improvements at the pace of business change Select the right BI tools to meet user and business needs Measure success in multiple ways Embrace innovation, promote successes and applications, and invest in training Monitor your evolution and maturity across various factors for impact Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. “Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble'chapter was brilliant!”—Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson “If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them.”—Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics “Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.”—Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable “Cindi's book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi's deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in – or considering – BI.”—Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to: Garner executive support to foster an analytic culture Align the BI strategy with business goals Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload Continuously improve the quality, breadth, and timeliness of data Find the relevance of BI for everyone in the company Use agile development processes to deliver BI capabilities and improvements at the pace of business change Select the right BI tools to meet user and business needs Measure success in multiple ways Embrace innovation, promote successes and applications, and invest in training Monitor your evolution and maturity across various factors for impact Exclusive industry survey data and real-world case studies from Medtronic, Macy's, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action. From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This timely, up-to-date guide reveals how to plan and deploy an agile, state-of-the-art BI solution that links insight to action and delivers a sustained competitive advantage. Annotation Revised to cover new advances in business intelligence--big data, cloud, mobile, and more--this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI."Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The 'technobabble' chapter was brilliant " "Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson "Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author," Competing on Analytics"Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner." "Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable""Cindi's book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi's deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in - or considering - BI." "Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research""With customer stories, surveys, and hot topics such as BI-business partnership and BICC, this is a must-have updated BI book for your library. I most liked Chapter 7 and the ideas of business-IT partnership, which rarely gets discussed in books these days, but a real-life everyday issue we all face. The first edition in 2007 introduced me to concepts such as Agile BI and master data management. With the updates in technology of big data and cloud, and with new case studies, I highly recommend this book." "Tamara Powlas, Senior Business Analyst, Fairfax Water""Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." "Dan Vesset, Vice President, Business Analytics Solution Research, IDC"Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. "Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition" describes best practices for an effective BI strategy. Find out how to: Garner executive support to foster an analytic culture Align the BI strategy with business goals Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload Continuously improve the quality, breadth, and timeliness of data Find the relevance of BI for everyone in the company Use agile development processes to deliver BI capabilities and improvements at the pace of business change Select the right BI tools to meet user and business needs Measure success in multiple ways Embrace innovation, promote successes and applications Revised to cover new advances in business intelligence-big data, cloud, mobile, and more-this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. "Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The 'technobabble' chapter was brilliant!" - Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson "If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." - Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author , Competing on Analytics "Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner." - Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable "Cindi's book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi's deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in - or considering - BI." - Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI and Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to: Garner executive support to foster an analytic culture Align the BI str.. Praise for Successful Business Intelligence"If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics"When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." --John Schwarz, CEO, Business Objects"A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know torun its business more intelligently and exploit information to its fullest extent." --Wayne Eckerson, Director, TDWI Research"Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation"This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." --Robert VanHees, CFO, Corporate Express"Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." --Dan Vesset, Vice President, Business Analytics Solution Research, IDC Content: 1. BI and Big Data from the Business Side -- 2. Technobabble: Components of a Business Intelligence Architecture -- 3. The Business Intelligence Front-End: More Than a Pretty Face -- 4. Measures of Success -- 5. Catalysts for Success: The LOFT Effect -- 6. Executive Support and Culture -- 7. The Business-IT Partnership -- 8. D Is for Data -- 9. Relevance -- 10. Agile Development -- 11. Organizing for Success -- 12. The Right BI Tool for the Right User -- 13. Other Secrets to Success -- 14. The Future of Business Intelligence -- Appendix A: Successful BI Survey Demographics -- Appendix B: Recommended Resources. Expanded to cover the latest in business intelligence-big data, cloud, mobile, visual data discovery, and in-memory-this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI