Succeeding at Social Enterprise : Hard-Won Lessons for Nonprofits and Social Entrepreneurs

From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise "This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact." KRISS DEIGLMEIER, executive director, Center for Social Innovation, Stanford Graduate School of Business "By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise." JED EMERSON, (http://www.BlendedValue.org) www.BlendedValue.org "This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the expe-rienced social entrepreneur." KEVIN JONES, founding principal, Good Capital "Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practi- cal advice and wisdom on the challenges of creating and sustaining a social enterprise." DAVID ROLL, founder, Lex Mundi Pro Bono Foundation The Social Enterprise Alliance is advocate for the field, hub of information and education, and builder of a vibrant and growing community of social enterprises.

From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting.

Praise for Succeeding at Social Enterprise

"This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact."
—Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business

"By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise."
—Jed Emerson, www.BlendedValue.org

"This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur."
—Kevin Jones, founding principal, Good Capital

"Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise."
—David Roll, founder, Lex Mundi Pro Bono Foundation

Foreword / by Robert Egger Aligning mission and a social venture / by Keith Artin Doing good versus doing well : balancing impact and profit / by Kevin Lynch and Julius Walls Business planning for enduring social impact / by Andrew Wolk Aligning staff and board around a venture : sometimes it's best to ask for forgiveness rather than permission / by Wendy K. Baumann and Julann Jatczak The life cycle of social enterprise financing / by Jeannine Jacokes and Jennifer Pryce Product or service development / by Mark Loranger Image, advertising, and communications / by Martin Schwartz Generating sales through great customer service / by Martin Schwartz Advocacy and social enterprise / by Charles King Innovation and technology strategies / by Sean Milliken, Oktay Dogramaci, Nancy Chen Building a performance measurement system : using data to accelerate social impact / by Andrew Wolk Value versus waste : leaning the enterprise / by Kevin Lynch and Julius Walls Good board governance is a good business practice / by Sonia Pouyat Leading change / by Deborah Alvarez-Rodriguez Leadership succession / by Jim Schorr Scaling back or shutting down the venture / by Gerry Higgins and James Finnie. This guide to best practices in social enterprise (organizations that earn income while delivering a social benefit) offers practical tools, guidance, models, and cases for implementing an effective program. It provides a resource for professionals in nonprofits with a social enterprise focus