Subliminal Persuasion : Influence and Marketing Secrets They Don't Want You To Know

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description. Read more... Content: Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. Abstract: Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description

praise For Subliminal Persuasion

if You Want To Understand How To Give Your Messages Persuasive Impact, This Book Gives You The Right Tools At The Right Time. Persuasion = Profit, And This Book Is Your Guide.
—chet Holmes, Author Of The Ultimate Sales Machine

i Love This Book—dave Has Broken Down The Psychology And Subtleties Of Subliminal Persuasion And Made Them Profitably Accessible, So You Can Leverage It In Your Own Sales And Marketing Efforts.
—joel Bauer, Author Of How To Persuade People Who Don't Want To Be Persuaded And Gravitational Marketing: The Science Of Attracting Customers

dave Lakhani Reveals Secrets That Are Making Ad Agencies Salivate. These Tactics Should Only Be Studied By Those Who Aren't Intellectually Squeamish Or Intimidated By Being Brutally Effective.
—ben Mack, Author Of Think Two Products Ahead

dave Lakhani Has Written The First Original Work On Subliminal Persuasion That I Have Seen In Years. Part Of Me Wishes He Wouldn't Share This Information With The Rest Of The World, So I Would Be The Only One With Access To It!

–michael Lovitch, Ceo, Hypnosisnetwork.com

dave Teaches You The Fine Art Of Consumer Seduction And Subliminal Persuasion In A Way That Will Change How You Approach Sales And Marketing Forever. If You Want Results Read This Book!
—glenn Dietzel, Ceo, Awakened Llc, And Author Of Author And Grow Rich

the Psychological Techniques Of Subliminal Persuasion Dave Lakhani Reveals In This Book Are Sure To Move People To Action Without Them Even Knowing They've Been Influenced. These Persuasion Tools Are Amazingly Powerful And Easyfor Anyone To Use.
—dr. Mollie Marti, Author Of The 12 Factors Of Business Success: Discover, Develop, And Leverage Your Strengths

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.