Studyguide for Mobile Disruption: The Technologies and Applications Driving the Mobile Internet by Funk, Jeffrey L., ISBN 9780471511229 by Cram101 Textbook Reviews (2015-05-29) Paperback

* A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this * Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term Content: Chapter 1 The Next Disruption (pages 1–18): Chapter 2 The Origins of the Mobile Internet (pages 19–36): Chapter 3 Key Technological Trends (pages 37–58): Chapter 4 Phones as Portable Entertainment Players (pages 59–86): Chapter 5 Mobile Marketing (pages 87–104): Chapter 6 Mobile Shopping and Multichannel Integration (pages 105–124): Chapter 7 Navigation Services (pages 125–150): Chapter 8 Phones as Tickets and Money (pages 151–171): Chapter 9 Mobile Intranet Applications (pages 173–196): Chapter 10 Platform Strategy (pages 197–208):

a Must-read On Mobile Disruption

"this Book Is A Must-read For Anybody Who Wishes To Gain A Vivid Description And Understanding Of The Potential Of The Mobile Internet."

–raomal Perera, Founder And Ceo Of Network365

"jeff Funk, By Using An Innovative Model And Extensive Interviews With Firms, Goes Far Beyond The Simple Predictions Made For Most New Industries. He Describes In Detail The Interaction Between Key Technologies, Applications, And Platform Strategies In The Mobile Internet To Set A New Standard For Understanding How New Industries Emerge."

–seiichiro Yonekura, Phd, Co-president Of The Institute Of Strategy, Sony Corporation

"jeffrey Funk Uses The Concept Of Disruptive Technologies To Give Us A Completely New View To Understanding The Mobile Internet Phenomenon. This Book Is Definitely A Must For All People That Are Involved In This Market."

–cedric Nicolas, Mobile Multimedia And I-mode Expertise And Roadmap Manager, Bouygues Telecom

"a Book Highly Recommended For Anyone Who Is Contemplating Engaging In The Mobile Industry And Particularly Someone Who Wants To Gain Insights Into The Genesis Of The Mobile Industry In Japan."

–andrew Seit, Corporate Strategy Manager For Mobile, Singtel Optus Pty Limited

"this Book Is A Must-read For Not Just Mobile Internet Industry Professionals, But For Any Company Wondering How They Can Incorporate The Mobile Device Into Their Business."

–mica Imamura, Corporate Officer And General Manager, Product Management, Vodafone Japan (j-phone)

If you want to see the future of the mobile Internet, just empty your pockets, shoulder bags, and briefcases.